Varroc Engineering Ltd
Location
Aurangabad | India
Job description
Lead - Product Marketing (Varroc Engineering - Aftermarket Division)
Base Location : Aurangabad, Maharashtra
Role Summary : - This is a strategic role which will understand the market potential for the product portfolio, customer needs and our offerings, prepare GTM (go to Market) strategy, competition analysis and will create a marketing program to increase the sale & profitability of the product category. Type of Role : Individual Contributor - Travel %: 30-40% Ideal Profile : - Academics : MBA (good to have, not mandatory), B.Tech. preferred - Experience : 3-15 years of experience in Product Marketing, preferably managing new product development, marketing strategy - Strong knowledge/interest in the automobile industry preferred Reports to : Operations Head (closely working with Pan India Sales team and Business Leadership team) Market Research : - Conduct the market research and estimate the potential analysis of particular product category. - Identify feasibility, customer requirement, and competitive scenario. - Develop and implement a comprehensive category strategy aligned with overall business objectives. - Collaborate with cross-functional teams to align category business plans. Product Portfolio Management : - Curate and manage the product portfolio within the assigned category. - Analyse product performance and make data-driven plans. - Ensuring product profitability through optimum scheme spends & cost optimization. - Introduce new products to enhance the category offering and meet business potential. Sales Strategy & Execution Plan : - Develop and execute strategies to drive category sales and achieve revenue targets. - To create effective promotions and pricing strategies. - Understand Value Proposition - Understanding Customer Needs and our Offering. - Prepare Competition analysis and Pricing Strategy - Design & develop Sales promotional schemes to increase the sales & profitability. Marketing & Promotions : - Create effective marketing promotions and activation programs. - Coordinate with third party agencies to carry out activations. Vendor Management : - Suggest technological developments affecting the demand scenario with time (e.g. trends in BS6, NPD for Honda/Hero/TVS bikes etc.)- Establish and maintain strong relationships with vendors and suppliers. - Coordinate with VD team for favorable terms, pricing, and contractual agreements to optimize margins. Cross-Functional Collaboration :- Work closely with marketing teams to create impactful campaigns and promotions.
- Collaborate with the supply chain and operations teams to ensure optimal inventory levels and on-time delivery. - Conducting training and product knowledge sessions for the sales teamJob tags
Salary