Content Marketing Specialist
Location
Chennai | India
Job description
Job Summary;
We are a SeriesA funded spend management platform that s making a difference in the
fastgrowing SaaS space. We are looking for a resultsdriven Content Marketer with a passion for creating compelling and engaging content that resonates with our target audience. The ideal candidate will have a deep understanding of the SaaS industry possess excellent communication skills and be able to develop and execute content strategies that drive brand awareness lead generation and customer engagement.
Responsibilities:
- Develop and execute a comprehensive content strategy aligned with the companys overall marketing goals and objectives.
- Produce highquality original content in various formats including blog posts whitepapers ebooks case studies infographics videos and more.
- Stay informed about industry trends market dynamics and competitor activities to ensure content remains relevant and impactful.
- Optimize content for search engines to improve organic visibility and drive traffic to our digital assets.
- Leverage social media channels to promote and distribute content engage with the audience and build a community around our brand.
- Work closely with crossfunctional teams including product management sales and design to ensure alignment and consistency in messaging.
- Monitor and analyze the performance of content marketing efforts using relevant metrics and analytics tools. Provide regular reports and insights to inform future strategies.
- Uphold and enhance the companys brand voice ensuring consistency across all communication channels.
Qualifications:
- Bachelors degree in Marketing Communications Journalism or a related field.
- Proven experience in content marketing preferably within the SaaS industry.
- Exceptional writing and editing skills with a keen eye for detail.
- Familiarity with SEO best practices and content optimization techniques.
- Strong understanding of digital marketing trends and social media platforms.
- Ability to work both independently and collaboratively in a fastpaced environment.
- Creative mindset and a passion for staying ahead of industry trends.
content marketing,saas,communication,social media
Job tags
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