Product Marketing Manager

Location

Pune | India

Job description

Location: Mumbai, India

Responsibilities:

• Product Positioning and Messaging:
• Define the product's value proposition and competitive differentiation.
• Develop clear, concise, and compelling messaging that resonates with the target audience.
• Create marketing materials such as website copy, product brochures, case studies, and blog posts.
• Market Research and Analysis:
• Conduct market research to understand the target audience, industry trends, and competitor landscape.
• Analyze customer data to identify trends, measure marketing effectiveness, and inform product development.
• Go-to-Market (GTM) Strategy:
• Develop and execute product launch plans, ensuring a smooth and successful market entry.
• Create sales enablement materials such as product demos, presentations, and one-pagers.
• Manage and measure the effectiveness of marketing campaigns.
• User Adoption and Customer Success:
• Develop and implement strategies to drive user adoption and product engagement.
• Create user onboarding experiences that educate users and enable them to achieve early success.
• Monitor customer sentiment and feedback to identify areas for improvement and ensure customer satisfaction.
• Content Marketing:
• Develop and execute a content marketing strategy that attracts and engages the target audience.
• Create high-quality content such as blog posts, articles, white papers, and case studies.
• Manage and optimize the company blog and other content channels.
• Collaboration and Communication:
• Work closely with product, sales, engineering, and customer success teams to ensure alignment on product strategy and messaging.
• Communicate effectively with internal and external stakeholders, including customers and partners.
• Stay up-to-date on industry trends and best practices in product marketing.

Qualifications:

• 3-4 years of experience in B2B product marketing, especially in SaaS or B2B fintech product
• Proven experience developing and executing go-to-market strategies for B2B SaaS products.
• Strong understanding of B2B marketing principles and best practices.
• Excellent written and verbal communication skills with the ability to craft compelling and concise messaging.
• Experience with content marketing, including content creation, strategy development, and content management.
• Proficiency in marketing automation and analytics tools.
• Ability to work independently and manage multiple priorities effectively.
• Strong analytical and problem-solving skills.
• Passion for B2B SaaS and the company's mission.

Bonus Points:

• Experience with the fintech industry.
• Proven track record of success in driving user adoption and product engagement.

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Salary