Associate Director - Marketing
Location
Delhi | India
Job description
Be part of a high-growth digital and customer experience consulting firm that is growing by over 50% in the last year and is forecasting growth of 50% year on year in the next two years.
To guide Altudo towards future success, we are actively seeking a Director of Marketing who will play a pivotal role in shaping and refining the strategic direction of our marketing function and associated programs. This encompasses positioning, messaging, analyst relationships, digital marketing, customer acquisition and retention, content development, social media, SEO, and all aspects of customer and partner marketing.
This position reports to our SVP sales and carries the responsibility for achieving company objectives related to revenue growth and customer acquisition. Success in this role hinges on close collaboration with various internal and external stakeholders, working across functions to boost sales, foster customer engagement, and enhance customer loyalty. The Director of Marketing will need to skillfully blend project management expertise, effective communication, analytical thinking, brand expansion, and creative problem-solving. Furthermore, they should possess the ability to introduce innovative and impactful marketing programs while influencing and aligning diverse teams.
This role offers an entrepreneurial opportunity, granting you substantial autonomy to lead the Marketing function and drive business operations within the overarching vision of our organization.
Requirements - Develop revenue-boosting marketing strategies and campaigns, optimizing website traffic and sales growth.
- Define KPIs and provide marketing reports aligned with annual revenue goals.
- Lead campaigns for 1500+ MQLs annually.
- Manage all digital demand generation channels, from email to ABM.
- Select platforms and ensure 10% MQL to SAL conversion.
- Optimize content and messaging for maximum campaign effectiveness.
- Set content standards and systems, implementing real-time content strategies.
- Execute digital tactics to increase web traffic, conversions, and brand awareness.
- Stay updated on CRM/MA trends and competitor insights.
- Enhance social media presence and identify growth opportunities.
- Collaborate with solution and sales teams to seize market opportunities.
- Lead, manage, and inspire direct reports for improved productivity and results.
- Create and manage budgets, including headcount requirements, in collaboration with finance.
- Expand customer and prospect databases through third-party channels and data.
Job Requirements –
- 8-12 years as a global marketing executive, specializing in digital marketing, customer acquisition, promotions, re-targeting, and analytics.
- A proven 5-year track record in B2B demand generation, demonstrating expertise in driving demand.
- Exceptional content creation skills for target audiences.
- Proficiency in various demand generation channels, including email marketing, social media, paid search, and more.
- An educator's mindset to meet audience information needs.
- Active engagement on social media platforms.
- Must have experience marketing to the US market.
- Experience with sales automation (SFDC) and marketing automation tools (Eloqua, Marketo).
- Familiarity with website analytics tools, like Google Analytics, is a plus.
What's in it for you
- Be part of an enthusiastic team of dedicated marketing professionals, working together in a supportive and collaborative atmosphere.
- Take charge of designing and implementing cutting-edge marketing automation strategies that not only boost our brand's success but also have a direct impact on our bottom line.
- Embrace opportunities for professional growth and development, including continuous learning, certifications, and exposure to emerging technologies, staying at the forefront of the industry.
- Lead and guide a dynamic team specializing in marketing automation, helping them reach new heights in their careers.
- Thrive in a high-paced environment, where you'll have the chance to pioneer innovative marketing automation strategies that keep us ahead of the curve.
- Collaborate seamlessly with cross-functional teams to achieve collective goals and deliver exceptional results.
- Make a substantial difference in our brand's growth and success by leveraging innovative marketing automation tools and strategies to drive our organization forward.
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