Eagle Fleet Services Private Limited (Red Taxi)
Location
Chennai | India
Job description
Eagle Fleet Services Private Limited (Red Taxi) is seeking a highly motivated and results-driven Marketing Executive to join our team. As a leading provider of taxi services, our mission is to deliver a world-class taxi service experience to our customers. With our flagship brand "RedTaxi," we provide comfortable and convenient intra-city rides through a diverse fleet of Sedans, Mini, Micro, and SUV vehicles. In addition, we offer economical and luxurious outstation rides with our 3-seaters, 4-seaters, 7-seaters, and 14-seaters. We are proud to extend our services to cities like Chennai, Erode, Madurai, Trichy, Salem, Tiruppur, and Dindugal, with plans to expand to top metros in the near future. At Eagle Fleet Services, we value our employees and strive to provide a diverse and inclusive workplace. We are an equal opportunity employer and encourage professionals from all backgrounds to apply.
Responsibilities
- Develop and execute marketing strategies and campaigns to drive brand awareness and customer acquisition
- Conduct market research to identify target segments, trends, and competitor analysis
- Collaborate with the marketing team to create engaging content for digital platforms, including websites, social media, and newsletters
- Manage and maintain our online presence, including website updates, social media accounts, and online listings
- Coordinate and plan promotional activities, such as events, partnerships, and customer loyalty programs
- Monitor and analyze marketing performance metrics and make data-driven recommendations for optimization
- Build and maintain strong relationships with key stakeholders, such as customers, partners, and media outlets
Requirements
- Bachelor's degree in marketing, business, or a related field
- Proven experience in marketing, preferably in the transportation or service industry
- Excellent communication skills, both written and verbal
- Strong analytical and problem-solving abilities
- Proficiency in digital marketing tools and platforms, including social media management, SEO, and email marketing
- Familiarity with market research techniques and data analysis
- Ability to work effectively under pressure and meet tight deadlines
- Proactive and self-motivated with a passion for driving business growth
Job tags
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