UltraTech Cement
Location
Mumbai | India
Job description
Location:
Ahura Centre, Andheri, Mumbai Experience: 10 to 15 years Mandatory Qualification: MBA - B School / IIM Mandatory Experience: Retail strategy, Brand Thinking, Business Retail Marketing Job Description: Key Result Areas/Accountabilities: Relative Recommendation This role will work towards positive change in relative recommendations in the UBS markets through marketing initiatives. Thus driving preference for the brand to increase market share or command price premium. 2.Insight Mining and Benchmarking Uncovering insights by analyzing multiple data sources, both internal and external through interviews, stakeholder discussions, surveys, feedbacks across multiple platforms (live and digital). This role will mine consumer insights to uncover promising sources of business growth for UBS. Customer insights of end users (home builders), influencers (contractors, masons & architects) and channel partners (dealers & retailers) through market research will help curate meaningful solutions. 3 . Execution Planning and execution of marketing initiatives for 3500+ UBS stores like campaigns, events, camps, trainings through offline and digital platforms. Assist retail team in new store launches. 4.Business objectives Growing business performance across categories, ensuring signature customer experience at UBS stores, standardization of retail experience, conceptualizing and implementing initiatives for effective customer engagement and fine-tuning retail expansion. 5.Integrated planning Developing brand strategy, including brand s value proposition for stakeholders, brand vision and guidelines. Collaborate with agencies to plan and deploy all marketing support (collaterals & retail elements)6.People This role must build rapport, credibility and influence across marketing, sales and strategy teams and agencies to get results. Collaboration with internal and external stakeholders at CMO and zones across functions like sales, technical and operations is necessary. 7.Innovation Bring in innovative and unique perspective to plan and execute cutting edge customer value proposition which cannot be replicated by competitors. Revamping brand strategies and business model for sustainable growth. 8 . Consolidation Consolidate on strategies to reduce complexity for the benefit of customers and the company and streamline investments and spends. Re-structuring retail footprint to deliver growth on updated performance metrics. Interested candidates are requested to share their resumes on [email protected]Job tags
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