Mediagarh
Location
Jodhpur | India
Job description
Role Definition for Mediagarh : A marketing copywriter is one who is responsible for handling social media content requirements of clients by making social media content planning, Ads Content planning and other content deliveries for smooth execution of projects.
Responsibilities: 1. Monthly Social Media Calendar Content Planning & Execution 2. Coordination With Client,Social Media Manager, Account Manager, Video Editor & Graphic Designer for Content Delivery 3. Setting Up Technical Tools like Grammarly for Error Free Content 4. Content Competitive Analysis & New Plans & Campaigns as per Analysis 5. Landing Page Copies, Paid Ad Copies, Social Media Post Copies 5. Developing managerial skills and content growth hacks to grow into a Content manager and form a team of 4-5 Content Executives Tasks & Activities: Monthly Social Media Content Planning • Making of Social Media (Campaign) calendar by doing online competitive research from online sources like facebook, Google search, Instagram, Linkedin and other tools. • Planning Ads Content as per the current trends and platform. • Work on maximising engagement with content in the form of likes, shares and comments. • Optimise the content in such a way to get maximum clicks on Ads. Coordination Meeting with Clients: • Preparing for meetings via structured research about clients business, its competitors' analysis, monthly plannings and other relevant content requirements for Campaigns. Meeting with Project Manager: Discussing monthly plans with the project manager and keeping him in loop about all the relevant communication with client and other team members. Coordination with Team Members Coordination with all the team members involved in the project like graphic designers or content writers for the smooth execution of the project and conveying any specific requirement of the client for Ad creatives or content. Tools & Other Knowledge • Basic Knowledge of all Digital Advertising Platforms like FB Ads Manager, Google Ads Manager, Linkedin Ads, Quora Ads and Ad Copy Formats used in these platforms. • Knowledge of all Content analysis and insights tools like Grammarly, Content Competitive Analysis • Make Analysis of Monthly Engagement Insights of client accounts and competitors accounts. Based on that, Execute plans for Engaging Content for social media posts and ad copies. Landing Page Copies, Paid Ad Copies, Social Media Copy Make Landing Page Content Copies Make Paid Ad Copies for Ad Campaigns on Various Platforms like Facebook & Google. Make Social Media Post Copies as Per Calendar Measurement Metrics: Engagement & Clicks on Posts Monthly Content Creation Monthly Engagement Growth Compared to Previous Period Analytics Competencies: Communication Fluency (Hindi & English Both), Writing Skills, Knowledge of MS Office (Word, Excel & Powerpoint), Confident, High Energy, Willingness to learn, Hungry for personal growth, Win-win philosophy Compensation: Compensation as Per Industry Standards Medical Facilities Subsidised Food Monthly Team Excursions & Parties Skill Learning Budget/Month Working Hours: Monday to Friday: 9:45 Am to 7:00 Pm Saturdays: 9:45 Am to 6:00 Pm Lunch Timings: 30 Mins (1:30 Pm - 2:00 Pm)Job tags
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