Location
Mumbai | India
Job description
Job Summary
The Public Relations Specialist will be responsible for developing and maintaining a positive public image for the company or organization. They will create and execute effective communication strategies to enhance brand awareness and reputation. The ideal candidate should have strong communication skills, be adept at building relationships with media outlets, and possess a creative mindset to craft compelling stories.
Key Responsibilities Cultivate and maintain relationships with journalists, editors, and other media professionals.
Pitch story ideas and press releases to relevant media outlets.
Respond to media inquiries and coordinate interviews.
Monitor media coverage and prepare reports on media impressions.
Develop and write press releases, articles, and other content for both traditional and digital media.
Create compelling storytelling content that aligns with the company's messaging and values.
Manage and update content on the company's website and social media platforms.
Plan and execute press conferences, product launches, and other PR events.
Coordinate media attendance and coverage for events.
Ensure a positive and consistent brand representation at all events.
Develop crisis communication plans and act as a spokesperson during crisis situations.
Work closely with senior management to address and mitigate potential reputational issues.
Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals.
Provide PR support for marketing campaigns and initiatives.
- Measurement and Reporting:
Track and analyze the effectiveness of PR campaigns.
Prepare regular reports on key PR metrics and share insights with the management team.
Qualifications And Skills - Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Proven experience in a PR role, preferably in a similar industry.
- Strong written and verbal communication skills.
- Excellent interpersonal and relationship-building abilities.
- Familiarity with digital marketing and social media platforms.
- Ability to work under pressure and handle crisis situations with tact.
- Creative thinking and problem-solving skills.
- Strong organizational and project management skills.
Skills: communication,digitak marketing,media relations,collaboration,project management skills,interpersonal skills,problem-solving skills,relationship-building abilities,pressure handling,measurement and reporting,communication skills,relationship building,digital marketing,written communication,social media account planning,crisis communication,problem management,verbal communication,organizational skills,content creation,event management,creative thinking,building relationships,public relations,social media platforms
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