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Marketing Manager


Roastea


Location

Bangalore | India


Job description

Key Responsibilities:

Role Summary

• Enhance the brand image and value of the company.

• Format Strategy to increase the footfall.

• Consumer research and understanding behavioral patterns.

• Brand promotions with strong ROI measurement tools

Customer Orientation Indicators:

• Formulation of strategies for the café launch and ensuring compliance with the same.

• Setting up a brand track module to ensure the qualitative customer experience parameter.

• Defining the touch points e.g. music, menu & signage, etc.

• Conducting mystery shopping analysis and reapplication to find out the qualitative customer experience.

• Ensuring the product awareness trial is done for all food & beverage product launches at the national level.

Financial Indicators

• Conceptualization, standardization, and deployment of the campaigns at the national level every quarter with output in approach

• Evaluation of the current media tie-ups & generation of new tie-ups at the regional & national level with a focus on footfall generation

• Ensuring the long-term partnership with all media channels at the regional & national level

• Ensuring compliance of the marketing budget by conducting a monthly review of the expenditure

• Ensuring the allocation of budget across planned tasks and adherence to the same

• Periodical evaluation of vendors at the national and regional levels and assess quality/cost equation

Process indicators

• Ensuring the brand strategic plans are rolled out across all the regions periodically

• Setting up the processes for the regional team support

• Ensuring the brand guideline propagation

• Ensuring the brand plan calendar is created & signed off on the scheduled time.

• Identify & manage the Agency/Vendor to fulfill the creative requirements.


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