Fusion Plus Solutions Inc
Location
Secunderabad | India
Job description
Job Description
Overview: We are seeking an experienced and results-driven Digital Marketing Specialist to lead our digital marketing efforts. The ideal candidate will have at least four years of experience in digital marketing and a proven track record of successfully implementing and managing digital marketing campaigns.
Key Responsibilities - Develop and execute comprehensive digital marketing strategies to drive online brand awareness, customer engagement, and lead generation with a strong focus on B2B lead generation through Google and LinkedIn.
- Manage and optimize online advertising campaigns across various platforms (e.g., Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
- Manage digital marketing budgets effectively, allocating resources to maximize ROI.
- Monitor expenses and ensure campaigns stay within budget.
- Create, curate, and manage high-quality content for our website, blog, social media platforms, and email campaigns.
- Develop lead nurturing workflows, including email marketing campaigns, to move prospects through the sales funnel.
- Implement marketing automation tools for lead scoring and tracking.
- Conduct keyword research, on-page and off-page SEO, and website content optimization to improve search engine rankings.
- Analyze website and social media performance using analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
- Oversee email marketing campaigns, including list segmentation, content creation, and A/B testing.
- Monitor and analyze website traffic, lead generation performance, and ad campaign metrics.
- Prepare regular reports and provide insights to optimize marketing strategies.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels.
- Stay updated with industry trends and emerging digital marketing technologies, and implement innovative strategies to stay ahead of the competition.
Qualifications: - Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 4 years of hands-on experience in digital marketing with a track record of successful campaigns.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Bing Ads, Google Analytics, LinkedIn Ads, Social media management tools).
- Proven experience in digital marketing with a focus on B2B lead generation.
- Strong understanding of SEM, SEO, SMM & SMO best practices.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work both independently and collaboratively in a team environment.
- Strong analytical skills and a data-driven mindset.
Preferred Qualifications: - Certifications in digital marketing (e.g., Google Ads certification, HubSpot Inbound Marketing certification).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Graphic design and video editing skills.
- Familiarity with HTML/CSS and content management systems (e.g., WordPress).
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