Marketing Content Specialist

Location

Pune | India

Job description

'Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.'

Employer: Edufund

Position: Content Marketer

Years of Experience: 2+ years

Community Location: Pune

Employment Type: Full Time

CONNECT

Company Overview (

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

Redrob by McKinley Rice: The Next Frontier in Professional Development

Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in our expansion. Proudly introducing Redrob—a groundbreaking AI platform—we're set to redefine professional development.

Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals' aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-calibre teams that surpass industry standards.

About EduFund

EduFund is an early-stage platform that helps Indian parents plan for their child's higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships! We were founded in 2020 by Eela Dubey (NYU 13') and Arindam Sengupta (Princeton 12').

EduFund team is filled with chai lovers, problem solvers, ridiculous jokes, and immeasurable passion towards our work. Our founding team has had the privilege of working at companies like Reliance, Goldman Sachs, CRISIL, GradRight, LeverageEdu, HDFC, and many others.

We have raised over $5M in funding from notable investors such as MassMutual Ventures, Kunal Shah, and DSP Investment Managers.

We are headquartered in Ahmedabad, with teams in Mumbai, Pune, and Bangalore.

How to become a part of EduFund and enjoy the benefits:

❖ Step 1: Fill in the application form and register via RedRob.

❖ Step 2: Clear the interview process.

❖ Step 3: Be a part of the team EduFund !

EXPERIENCE

Duties you'll be entrusted with:

• Develop and execute comprehensive content ideas aligned with overall marketing and business objectives.
• Create high-quality, engaging, and relevant content for various channels, including blog posts, articles, social media posts, case studies, and more.
• Conduct thorough research to understand target audience, industry trends, and competitors to inform content development.
• Optimize content for search engines to improve organic visibility and drive traffic.
• Plan and execute content distribution across multiple channels, including social media, email, and third- party platforms, to maximize reach and engagement.
• Work closely with cross-functional teams, including marketing, design, and product teams, to ensure content aligns with brand messaging and goals.
• Track and analyze content performance metrics, providing insights and recommendations for continuous improvement.
• Maintain and enhance the company's brand voice and tone across all content.

Expectations from you:

Basic Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in content marketing, with a portfolio showcasing successful content campaigns.
• Strong understanding of SEO best practices and content distribution strategies.
• Excellent writing and editing skills with a keen eye for detail.
• Experience with content management systems (CMS) and social media platforms.
• Data-driven mindset with the ability to analyze and interpret performance metrics.
• Creative thinker with the ability to generate innovative ideas.
• Ability to work collaboratively in a fast-paced environment.
• Bring your own device to work

Job tags

Salary