Lead - Marketing Automation
Location
Indore | India
Job description
Qualification
- Partner with marketing stakeholders to support Lead Gen acquisition programs for B2B
- Provide consulting support to bridge gap between business requirements, MarTech and Ops team
- Partner with various in-house teams to drive capabilities and prioritization viz. Top of Funnel, Marketing, Sales, Database Marketing, Analytics, ABM squads.
- Identify capabilities, optimizations with MarTech team that helps to scale
- Strong stakeholder management and consulting knowledge to advise which all platforms the lead should be targeted. E.g. Leads received through paid media or publishers
- Build reports and analyse leads/opportunities data across the funnel from Marketing to sales conversions
- Ensure task and timelines are managed and met across multiple implementation teams.
- Work together with marketers and analytics team to define tracking and measurements requirements.
- Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team.
- Proactively provide consultation and strategic directions for optimization
- Understand and participate in creative process whenever required.
- Actively engage and contribute on change management process and share discovery and learnings to improve ways of working.
Technical Skills Marketing Automation, Campaign Management, Marketing Operations
Role - Collaboration with Marketing Stakeholders: Work closely with marketing stakeholders to support lead generation acquisition programs for B2B.
- Consulting Support: Provide consulting support to bridge the gap between business requirements and the Marketing Technology (MarTech) and Operations (Ops) teams.
- Collaboration with In-house Teams: Partner with various in-house teams, including Top of Funnel, Marketing, Sales, Database Marketing, Analytics, and Account-Based Marketing (ABM) squads to drive capabilities and prioritize efforts.
- Identify Capabilities and Optimizations: Identify capabilities and optimizations in collaboration with the MarTech team to help scale lead generation efforts effectively.
- Stakeholder Management: Exhibit strong stakeholder management and consulting knowledge to advise on which platforms leads should be targeted, such as leads received through paid media or publishers.
- Data Analysis: Build reports and analyze leads/opportunities data across the marketing funnel, tracking conversions from marketing to sales.
- Project Management: Ensure tasks and timelines are managed and met across multiple implementation teams, ensuring efficient project execution.
- Tracking and Measurement: Work with marketers and the analytics team to define tracking and measurement requirements to assess the effectiveness of lead generation efforts.
- Risk Management: Act as the point of contact to mitigate, validate, and manage any potential risk exposure of programs and campaigns with the extended team.
- Strategic Consultation: Proactively provide consultation and strategic directions for optimization of lead generation efforts.
- Creative Process: Understand and participate in the creative process when required to ensure alignment with lead generation goals.
- Change Management: Actively engage and contribute to the change management process, sharing discoveries and learnings to improve ways of working.
Experience 10 to 12 Years
Job Reference Number 12027
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