Location
Secunderabad | India
Job description
The overall purpose and main responsibilities are listed below:
- At our Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision making that will allow us to tackle some of the world s greatest health threats.
- Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management.
- Deliverables support planning and decision making across multiple functional areas such as finance, manufacturing, product development and commercial.
- In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes. As we endeavour, we are seeking a dynamic talent for the role of Analyst - Omnichannel .
- We are looking for a team member to support our analytics team based out of US. Robust analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines.
- It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across GBU.
- People:
- Maintain effective relationship with the end stakeholders within the allocated GBU and tasks - with an end objective to develop report and analysis as per requirement
- Actively lead and develop SGH operations associates and ensure new technologies are leveraged
- Initiate the contracting process and related documents within defined timelines; and
- Collaborate with global stakeholders for project planning and setting up the timelines and maintaining budget.
- Performance:
- We are looking for a strategic, analytical Search Manager to lead SEM SEO services for the US General medicines portfolio of brands. This role will build processes and procedures to efficiently manage search across the portfolio with the support of agencies, but also with a rapid-response, hands-on-keyboard capability. This role requires a candidate comfortable in operating in an ambiguous, fast-paced environment.
- The ideal candidate has deep SEM experience including but not limited to: Google, YouTube, Bing and Affiliates. This lead will work closely with the brands to develop an SEM strategy, and on the portfolio level to maximize brand growth through keyword/share of voice ownership prioritization. This role will be responsible for the SEM portfolio budget across brands and a key contributor to the brands yearly/quarterly media investment strategies.
- In addition, this person will be responsible working closely with our SEO partners to own the strategy aimed at improving the organic visibility and search engine rankings of our websites to enhance our online presence and attract organic traffic.
- The ideal candidate will have proven experience translating performance data into actionable search strategies, advocating for strategic budget shifts based on performance data, managing significant budgets focused on business outcomes and working with both internal partners and media agencies to see their vision through to market.
- Help write effective ad copy in partnership with the brand teams. Ensuring copy stay within legal and regulatory regulations.
- Develop action plans for achieving and measuring media success, including setting key metrics, measurement, and optimization strategies.
- Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels.
- Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies.
- Lead presentations to both clients and internal teams showcasing campaign strategy and performance results.
- Regularly run health checks for optimal account structure performance.
- Maintain and utilize vendor relationships to help maximize performance.
- Establish and maintain best-in-class search engine optimization (SEO) by leading efforts with content creators and developers to optimize content, meta-tags, schema, rich snippets, internal links, redirects and canonical content.
- Maintain an up-to-date understanding of organic search trends, SEO management tools and search engine algorithm changes.
- Communicate recommendations on structural and technological SEO enhancements.
- Optimize organic/paid search efforts.
- Process:
- Support delivery of projects in terms of resourcing, coordination, quality, timeliness, efficiency, and high technical standards for deliveries made by the medical writing group, including scientific documents and clinical/medical reports
- Contribute to overall quality enhancement by ensuring high scientific standards for the output produced by the medical writing group; and
- Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards
- Refresh report on frequency/cycle basis (weekly / monthly / quarterly / annually) , along with QC checks for each refresh
- Use latest tools / technologies / methodologies and partner with internal teams to continuously improve data quality and availability by building business processes that support global standardization
- Ability to work cross-functionally, gather requirements, analyse data, and generate insights and reports that can be used by the GBU.
- Stakeholder:
- Work closely with global teams and/ external vendors to ensure the end-to-end effective project delivery of the designated publication/medical education deliverables
- Work collaboratively with the stakeholder teams to prioritize work and deliver on time-sensitive requests.
About you
- Experience: The ideal candidate has deep SEM experience of 2+ years including but not limited to: Google, YouTube, Bing and Affiliates. This lead will work closely with the brands to develop an SEM strategy, and on the portfolio level to maximize brand growth through keyword/share of voice ownership prioritization. This role will be responsible for the SEM portfolio budget across brands and a key contributor to the brands yearly/quarterly media investment strategies.
- Soft skills : Strong learning agility; Ability to manage ambiguous environments, and to adapt to changing needs of the business; Good interpersonal and communication skills; strong presentation skills a must; Team player who is curious, dynamic, result oriented and can work collaboratively; Ability to think strategically in an ambiguous environment; Ability to operate effectively in an international matrix environment, with ability to work across time zones; Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques.
- Technical skills :
- Demonstrated experience in deploying search strategies.
- Experience working with Google, Bing, and social media (YouTube, Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn) and Data Analytics platforms.
- Demonstrated experience in writing effective copy.
- Experience in building inbound organic search traffic and improving SERPs.
- A background in creating reports showing web analytics data and site evaluations.
- Functional understanding of HTML and CSS
- An up to date, working knowledge of current, past, and projected trends in the SEO industry.
- Proven leadership skills capable of working across all levels of the organization.
- Minimum 2 years of multichannel/omnichannel marketing strategy, campaign planning and execution experience.
- BA/BS in Business or Life Sciences
- Pharma/biotech experience strongly preferred
- Education : Bachelor s or Master s degree in areas such as Information Science / Operations / Management / Statistics / Decision Sciences/Engineering/Life Sciences/ Business Analytics or related field (e.g., PhD / MBA / Masters);
- Languages : Excellent knowledge in English and strong communication skills - written and spoken
- Other Requirement: This role is a sole contributor focused on development, delivery and communication of insights
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