Digital Marketing Manager

Location

Pune | India

Job description

Job Title: Digital Marketing Manager

Location: Baner, Pune (Work from Office)

Salary: Best in Class

Experience: 3 to 5 Years in a relevant profile

Job Overview:

We are seeking a dynamic and results-oriented Performance Marketer to join our marketing team. As a Performance Marketer, you will play a crucial role in shaping our brand positioning, developing and implementing marketing strategies, and driving lead generation through effective performance marketing channels. The ideal candidate is a strategic thinker with a proven track record in optimizing brand visibility and generating high-quality leads.

Responsibilities:

1. Brand Positioning:

· Develop and maintain a strong brand identity that resonates with our target audience.

· Collaborate with cross-functional teams to ensure consistent brand messaging across all marketing channels.

· Implement strategies to enhance brand visibility and recognition.

2. Performance Marketing:

· Plan, execute, and optimize performance marketing campaigns to drive measurable results.

· Utilize data-driven insights to refine targeting, messaging, and budget allocation.

· Stay updated on industry trends and emerging channels to identify new opportunities.

3. Lead Generation:

· Design and implement lead generation strategies across various channels, including digital advertising, email marketing, and content marketing.

· Work closely with sales teams to ensure alignment between marketing efforts and lead qualification.

4. Marketing Strategy:

· Develop and execute comprehensive marketing strategies aligned with business objectives.

· Collaborate with internal stakeholders to align marketing efforts with overall company goals.

· Regularly assess and adjust strategies based on performance metrics and market dynamics.

5. Content Creation (Blogs):

· Develop and oversee content marketing initiatives, including blog strategy and content creation.

· Ensure content is aligned with brand messaging and optimized for SEO.

· Collaborate with subject matter experts to produce high-quality, engaging content.

6. Social Media Management:

· Manage and optimize social media channels to enhance brand visibility and engagement.

· Develop and execute social media campaigns to support marketing objectives.

· Monitor social media trends and competitors to inform strategy adjustments.

Qualifications:

· Bachelor's degree in Marketing, Business, or a related field.

· Proven experience in performance marketing and lead generation.

· Strong understanding of brand positioning and marketing strategy.

· Proficiency in using analytics tools to measure and optimize campaign performance.

· Excellent written and verbal communication skills.

· Ability to work collaboratively in a fast-paced environment.

Preferred Skills:

· Previous success in developing and executing social media campaigns.

· Familiarity with B2B and B2C marketing.

• If you are a strategic thinker with a passion for performance marketing, brand positioning, and lead generation, we invite you to apply for this exciting opportunity. Please submit your resume, cover letter, and portfolio of successful campaigns to [HIDDEN TEXT]. Applications will be accepted until 25 th December 2023.

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