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Location

Bangalore | India

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Job description

Job Description

Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities
As a Content & Client Experience Strategist at IBM, you will play a pivotal role in shaping and delivering compelling narratives that showcase IBM’s technology and expertise across diverse industries. The ideal candidate will be a strategic thinker who can translate market insights into well-researched perspectives and create unique narratives tailored to specific target audiences.

Key Responsibilities:

• Cultivate a deep understanding of the market, clients, and IBM’s differentiated value.
• Develop well-reasoned points of view on how IBM technology delivers value across themes, industries, and business imperatives.
• Craft unique narratives for priority IBM events and client experiences, addressing target audience pain points, motivations, and information needs.
• Collaborate with cross-functional teams including product and content marketing, communications, offering management, and sales to align content and experiences with business goals.
• Galvanize stakeholders at varying seniority levels to ensure a unified narrative that reinforces IBM’s overarching story.
• Design and improve user interfaces and experiences, incorporating feedback and strategy to enhance overall design aesthetics and usability.
• Create diverse content, including keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.
• Provide recommendations on client-facing assets such as case studies, videos, and demos.
• Collaborate across the team to bring event themes to life in innovative ways.
• Measure and analyze content performance, continuously refining content and experience strategies to achieve business objectives.

Required Technical and Professional Expertise

• Proven experience in content strategy and storytelling, with a focus on technology.
• Strong understanding of user interface and user experience design principles.
• Ability to design UI/UX and enhance designs based on user feedback and strategic considerations.
• Excellent collaboration and stakeholder management skills.
• Demonstrated ability to translate complex technical concepts into accessible and engaging content.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Experience working in cross-functional teams and collaborating with diverse stakeholders.
• Passion for technology and a keen interest in driving business growth through impactful storytelling.

Preferred Technical and Professional Expertise

• Creative thinker with a passion for storytelling and curiousity for new technologies and trends
• Advanced project management skills and experience with the ability to manage multiple projects and priorities simultaneously (3+ years)

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Job tags

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Salary