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Music Content Manager


Divo


Location

Chennai | India


Job description

The ideal candidate will be part of the operational initiatives for Divo's digital content in the music business vertical. This candidate will be focused and have strong communication skills.

Job role:

Developing and executing a YouTube strategy: The YouTube Manager is responsible for developing and executing a strategy to increase viewership, engagement, and revenue on the client's YouTube music channels. This includes managing client and team for creating and publishing content, optimizing content for search engines and YouTube algorithms, and developing marketing campaigns to promote the channel.

Analyzing YouTube performance: The YouTube Manager analyzes data and metrics related to the company's YouTube channel to track its performance, identify trends, and make data-driven decisions to improve the channel's performance.

Managing the YouTube channel: The YouTube Manager is responsible for managing the company's YouTube channel, including managing team and uploading videos, optimizing video titles and descriptions, managing comments and engagement, and responding to audience inquiries.

You will play a crucial role in shaping and executing our digital content strategies, with a special emphasis on Tamil music. Your passion and expertise in this area will contribute significantly to the success of our YouTube channels and overall business objectives.

Staying up-to-date with YouTube trends: The YouTube Manager stays up-to-date with YouTube trends and best practices, and incorporates new ideas and strategies into the company's YouTube channel.

Overall, a successful YouTube Manager needs to be creative, analytical, and have a strong understanding of YouTube's algorithms, trends, and best practices. They should also have excellent communication and collaboration skills to work effectively with internal and external stakeholders, including content creators, marketing teams, and advertising partners.

There will be additional responsibilities on meta / Facebook and other video platforms for monetisation of music. And experience in handling team also key to this role.

Qualifications

Bachelor's degree or equivalent experience

Minimum 3-4 years' prior industry related experience

Overall upto 10-12 years experience is acceptable

Strong communication and interpersonal skills

Proven knowledge and execution of successful development strategies

Focused and goal-oriented, with a demonstrated interest, passion, and knowledge of Tamil music


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