AppsForBharat
Location
Bangalore | India
Job description
Strategy
- Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention & improve user experience - Develop user activation/onboarding campaigns for various user journey stages - Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth CRM Operations - To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product. - Data backed optimisation in driving key metrics across engagement and retention - Execute and Measure various user journey frameworks to ensure user delight and faster habit formation - Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication - Owning end to end creative conceptualisation and creation in collaboration with the in-house design team Measurement - Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc - Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers - Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives Requirement - 2 + years of core work experience - Experience and Understanding the use of "CLEVERTAP"Job tags
Salary