Southco, Inc.
Location
Shirur | India
Job description
With over 70 years of engineering excellence and more than 3000 employees in 20 countries, Southco is a global leader for the manufacturing of engineered access solutions, products that you and thousands of others interact with every day. Our products form what we call touch points, such as locks, latches, fasteners, hinges, handles and many other products that serve virtually hundreds of industries worldwide.
Southco employees enjoy an excellent work/life balance, globally competitive compensation, and global and local connections with colleagues from around world who share the same vision and passion. Being part of the Southco family means being part of a success story that spans for almost a century and is still being written by people just like you today
At Southco we strive to use our innovation to continuously improve, ensuring we deliver the highest value to our customers. therefore, we are looking for an experienced Application and Sales Engineer to join our team.
Requirements
Job Profile
1)Develop and drive the marketing plan for the business unit. Determine market segmentation, customer values, purchase behavior and positioning. Develop Southco Value proposition, product and service offerings, communication, channel, and pricing plans in concert with Product Marketing, MarCom and the SBU. Own implementation of local actions arising from the marketing plan around these areas.
2) Plan, initiate and accomplish market research to determine trends, industry needs, customer preferences, industry brand awareness, product development and ultimately, the launch of new products. Share information within the business unit and the matrix as appropriate.
3) Collaborate with sales force to design strategies for developing the business unit sales and team; including training, performance incentives, goal setting, distribution issues, etc. Support SBU distribution partners to develop effective campaigns and product initiatives. Identify attractive local Indian market lead generation and market opportunities.
4) Develop and maintain technical awareness of a) Southco products and capabilities from application to operations, b) Competitive products, business trends and capabilities, c) Changes in policies, procedures and product offerings. Maintain professional alliances through associations, education, trade shows and media.
5) Support the Southco India business in generating leads and qualifying the leads and support KAMS and distribution. Keep track of leads generated.
6) Develop and implement local communications programmers to support the achievement of sales and business unit goals and support execution of Corporate/Global promotional and marketing programs for the business unit. Perform proofreading activities to support communication in local language.
7)Manage the customer/application knowledge base for the business, including applications, profiles, photos, etc. Collaborate with the Web Development Team on web site content.
If you are interested; Kindly share your profile on [HIDDEN TEXT].
Regards,
Sonali Raut
Job tags
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