Driffle
Location
Gurgaon | India
Job description
Job Description:
We seek a skilled and creative Copywriter with 1-2 years of experience to join our dynamic marketing team. In this role, you will be responsible for crafting compelling and persuasive copies for various marketing materials, including creatives, advertisements, Google ad copies, and more. The ideal candidate will possess a keen understanding of marketing principles, exceptional writing skills, and a proven track record of driving engagement and conversions through impactful copywriting. Responsibilities: - Develop engaging and persuasive copies for marketing creatives, including social media posts, banners, email campaigns, landing pages, and other promotional materials. - Write concise, attention-grabbing Google ad copies that effectively communicate key messages and drive click-through rates and conversions. - Collaborate closely with the marketing team to brainstorm and conceptualize creative campaign ideas and strategies. - Conduct thorough research on target audience demographics, preferences, and behavior to tailor copies that resonate with their interests and needs. - Ensure consistency in messaging and branding across all marketing channels and campaigns. - Optimize copies for SEO to improve search engine visibility and drive organic traffic. - Monitor and analyze the performance of copies and A/B test variations and iterate based on insights and data-driven decisions. - Stay updated on industry trends, best practices, and emerging technologies in digital marketing and copywriting. - Proofread and edited copies to ensure accuracy, clarity, and adherence to grammatical and stylistic standards. Qualifications: - Bachelor's degree in Marketing, Communications, Journalism, English, or a related field is a plus. - Proven portfolio showcasing a diverse range of copywriting samples, including marketing creatives, Google ad copies, website content, and promotional materials. - Strong understanding of marketing principles, consumer psychology, and digital advertising strategies. - Exceptional writing skills with a creative flair and the ability to tailor messaging to different target audiences and platforms. - Knowledge of SEO best practices and experience with keyword research and optimization techniques. - Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.Job tags
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