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SEO Analyst


ReachLocal India


Location

Mumbai | India


Job description

Job Summary:

We are seeking an experienced and results-driven SEO (Search Engine Optimization) professional to join our team. The ideal candidate will have a strong understanding of SEO best practices, a proven track record of improving organic search rankings, and the ability to drive organic traffic growth. In this role, you will be responsible for optimizing our website for search engines, conducting keyword research, implementing on-page and off-page SEO strategies, and analyzing performance metrics to drive continuous improvement. This role interfaces with internal customers as well as client-facing teams based in the USA, CAN, and UK.

Role & Responsibilities:

• Manage 25+ SEO campaigns and work on on-page & and off-page SEO activities to improve traffic and help businesses expand their business in regional markets

• Strategic Process & Time Optimization in collaboration with the team and counterparts to plan work strategies and implement the best options available to improve productivity and results

• Monitoring and optimizing Low Performing Campaigns to meet client goals • Analyzing Competitor's websites and creating a strategy to rank ahead of them

• Generate and publish periodic reports of SEO performance

• Using industry tools to analyze and derive insights for the client's website

• Work in collaboration with the Content Team and client to implement the best content strategy to boost organic performance

• Ensuring the internal quality standards are met while performing all SEO activities

Key Skills:

• Minimum 6 Months of Experience in SEO

• Hands-on experience with WordPress CMS

• Good written and verbal English communication skills Exposure to the below tools will be an added advantage:

• CMS & CRM Tools: WordPress, Joomla, Drupal, Shopify, Salesforce, Wrike, etc.

• SEO Tools: SEMrush, AHREF, Screaming Frog, Google My Business, etc.

• Analytics & Reporting Tools: Google Analytics (Universal), Google Analytics 4 (GA4), Google Search Console, Google Data Studio, MS Office (Excel & PPT) 


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