Digital Marketing Analyst

Location

Chennai | India

Job description

???? Location: Chennai

???? Experience: 3 to 6 years

???? Work Environment: Working from Office

Job Role: Digital Marketing Analyst

Responsibilities :

Develop and Implement Digital Marketing Strategies:

• Create, execute, and optimize end-to-end digital marketing campaigns.
• Utilize various online platforms such as social media, email, SEO, SEM, and content marketing to reach target audiences.

Content Creation and Management:

• Generate engaging and relevant content for various digital channels.
• Manage content calendars to ensure consistency and alignment with overall marketing goals.

Social Media Management:

• Build and maintain a strong social media presence across platforms.
• Monitor and respond to audience engagement, comments, and messages.

SEO and SEM Optimization:

• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) for maximum ROI.

Analytics and Reporting:

• Monitor and analyze the performance of digital marketing campaigns.
• Generate regular reports to showcase key metrics and insights, and make data-driven recommendations for improvement.

Email Marketing:

• Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Manage subscriber lists and ensure compliance with relevant regulations (e.g., GDPR, CAN-SPAM).

Collaboration and Communication:

• Work closely with cross-functional teams, including content creators, designers, and sales, to ensure marketing efforts are aligned with overall business objectives.

Stay Updated on Industry Trends:

• Stay informed about the latest trends and best practices in digital marketing.
• Implement innovative strategies to keep the company ahead of the competition.

Qualifications :

· Proven experience in digital marketing with a strong track record of successful campaigns.

· Proficiency in digital marketing tools and platforms.

· Strong analytical skills and ability to interpret data and metrics.

· Excellent written and verbal communication skills.

· Creative thinking and problem-solving abilities.

· Familiarity with current digital marketing trends and best practices

Note: Candidates should be ready to join immediately.

Job tags

Salary