Digital Marketing Specialist
Wappnet Systems Pvt. Ltd.
Location
Ahmedabad | India
Job description
Position Overview: We are seeking a seasoned Digital Marketing Expert to join our dynamic team. The ideal candidate will have a deep understanding of current digital marketing tools, strategies, and will be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
- Strategy & Planning: Develop and implement effective and innovative digital marketing strategies to drive traffic, engagement, and leads.
- SEO: Optimize website content for search engines and increase organic search rankings.
- PPC Campaigns: Manage and optimize pay-per-click campaigns to ensure maximum ROI.
- Social Media: Oversee the strategy and execution of social media advertising campaigns.
- Email Marketing: Design, test, and execute email campaigns to engage and retain customers.
- Analytics: Use Google Analytics and other tools to track performance and derive insights for continuous improvement.
- Content Management: Collaborate with the content team to align content strategy with digital marketing goals.
- Team Collaboration: Work closely with other departments, including sales, product, and design teams, to ensure cohesive brand messaging.
- Budget Management: Allocate and manage the digital marketing budget efficiently.
- Stay Updated: Keep abreast of the latest digital marketing trends and technologies.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 1 Year of experience in a digital marketing role.
- Proficiency in SEO tools like SEMrush or Ahrefs.
- Certified in Google Analytics or equivalent analytical tools.
- Experience with CRM tools like HubSpot or Salesforce.
- Strong understanding of email marketing platforms and best practices.
- Excellent communication and analytical skills.
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