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E- Commerce Chief Content and Influence Strategist

PASSIONMOJO PVT. LTD.

Location

Mumbai | India

Job description

Responsibilities

1,Content Strategy:

  • Develop and execute a comprehensive content strategy aligned with the brand's vision and business objectives.
  • Create engaging and compelling content across various channels, including website, social media, and email marketing.
  • Influencer Collaboration:
  • Identify and build relationships with influencers and brand ambassadors aligned with Shelly Jewels' brand values.
  • Collaborate on influencer marketing campaigns to increase brand visibility and engagement.
  • Brand Storytelling:
  • Craft and communicate a cohesive brand story through various content formats.
  • Ensure consistency in messaging and brand voice across all content platforms.
  • Social Media Management:
  • Oversee the management of social media platforms, ensuring the delivery of high-quality and relevant content.
  • Leverage social media to enhance brand presence and engage with the target audience.
  • Collaboration with Creative Teams:
  • Work closely with creative teams to ensure alignment between content creation and brand aesthetics.
  • Provide guidance on visuals, videos, and other multimedia elements to enhance content effectiveness.
  • Analytics and Optimization:
  • Utilize analytics tools to measure the performance of content and influencer marketing initiatives.
  • Optimize strategies based on data insights to improve engagement and conversion rates.
  • Team Leadership:
  • Lead and mentor a team of content creators and influencer relationship managers.
  • Foster a collaborative and innovative environment to drive creativity and excellence
  • Financial Management:
  • Oversee the financial health of the company, including budgeting, forecasting, and financial planning.
  • Ensure the efficient use of resources and implement measures to optimize financial performance.
  • Product Development and Merchandising:
  • Work closely with the product development team to curate a compelling and diverse jewelry collection.
  • Stay informed about industry trends and customer preferences to guide product development and merchandising strategies.
  • Stakeholder Relations:
  • Build and maintain positive relationships with key stakeholders, including investors, suppliers, and partners.
  • Represent the company in public forums, industry events, and media interactions
  • Market Positioning and Branding:
  • Develop and implement strategies to enhance the company's market positioning and brand image.
  • Drive brand awareness and customer loyalty through effective marketing and branding initiatives.
  • E-commerce Operations:
  • Oversee the end-to-end operations of the e-commerce platform, ensuring a seamless and customer-centric online shopping experience.
  • Collaborate with cross-functional teams to enhance the efficiency of supply chain, logistics, and customer service processes.
  • Digital Marketing:
  • Implement and manage digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing.
  • Work closely with the marketing team to create engaging content that resonates with our target audience.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
  • Proven experience (minimum 7 years) in content marketing and influencer management, preferably in the e-commerce or luxury goods industry.
  • Strong understanding of social media trends, content creation, and influencer marketing strategies.
  • Excellent communication and collaboration skills, with the ability to lead and inspire a creative team.
  • Analytical mindset with the ability to derive insights from data to inform content and influencer strategies.

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