EssenceMediacom | Associate Media Planning Director
Location
India | India
Job description
Overview of job
EssenceMediacom is an agency of GroupM, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Media Planning Director to join us.
Reporting of the role - Senior Media Planning Director
Measures of success
In 3 months:
- Win the team's trust
- Thorough understanding of the processes, platforms, tools, technologies in use on client business
- Get on top of all the ongoing campaign operation
In 6 months:
- Become part of a high performing and motivated team to deliver client delight
- Refine implementation strategy and delivery to exceed expectations and KPIs
- Develop the teams broader view and technical capability across platforms
- Drive series of test & learn initiatives and share learnings
In 12 months:
- Be a trusted expert of team raising your individual and team profile internally and externally
- Create best in class work to be recognized across the network
- Driving process level improvement for creating operational efficiency and workload
Responsibilities of the role:
Local Client POC for all biddable campaign planning and activation
- Participate in campaign briefing calls with brand clients
- Present biddable portions of media plans alongside Local teams to clients
- Lead Client WIP calls to present Biddable campaign performance and discuss next steps
- Lead Biddable PCA meetings with clients (marketing as well as brand teams)
- Manage conversations with Senior client stakeholders (Director / C Suite) to share performance updates and their business impact
- Cascade Biddable best practices through education sessions for clients
- Share regional POV on new developments, T&L, Performance
- Lead meetings with various client stakeholders to support initiatives around Marketing Data & Tech
Biddable Campaign Planning & Strategy
- Audit brief with local team and identify opportunities for biddable channels
- Identify Test and Learn opportunities based on the brief and platform capabilities
- Provide the local teams with proposed allocation of budget for biddable channels
- Vet through the shared CPMs, CPCs, Efficiency, Benchmarking & Forecasts by offshore activation team and the industry benchmark updated by local publisher to pass it to local market planners
- Design a media plan for the client's objective and media budget across all biddable channels
- Work with local teams on Biddable inputs for Annual Media strategy and plan which include designing audiences from brief, working with CDT / Activation to get their sizing. Understanding how these audiences will be integrated with the overall media plan. Identifying strategies that will help achieve the clients business challenge and formulating the same in an easily ingestible manner for the annual discussion
- Prepare annual biddable performance forecast
- Adjusting media plan to mirror inflight performance trends and discussing the same with the clients
Driving Learning Agenda
- Craft the biddable learning agenda for their market clusters
- Work with Hub leads to ensure consistency of output across Hubs for the learning agenda
Partnership Support
- Own and maintain a relationship with a publisher partner for the client
- Schedule regular meetings with local / regional publisher teams to discuss performance / support requirements / new products and innovations
- Keep track of JBP goals and work with partners to ensure appropriate credits are added to accounts in a timely manner
Performance Delivery
- Own performance delivery for all biddable campaigns for their market clusters
- Work with activation manager to ensure pacing / optimizations are in check
- Provide recommendations / solutions to activation team for performance deviations
- Share performance updates with clients during the flight of the campaigns
- Identifying opportunities to amend media plan to mirror current delivery trends
Commercial
- Support all commercial task of actualisation to invoice client as planned
- Validate PO is being raised to correct entity and use Olive to check PO balance
More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our 'new power' where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media,e-commerceand mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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