Associate Brand Strategist
Location
Mumbai | India
Job description
Wife is looking for an Associate Brand Strategist – a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior , brand development tools, and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, and analysis should be words he/ she uses in passé. If David Aaker is your claimed mentor or you watch ads for entertainment, then we’re looking for you. And if you are looking for us too, below are the qualifications.
- Develop existing and new brand strategies, after undergoing thorough research and analysis of the current market and trends using traditional tried and tested, and modern disruptive methods.
- Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.
- Be in constant touch with the brand owners/ clients/ representatives and be a liaison between the external and internal teams.
- Think forward and anticipate future trends, opportunities, and prospective successes for the brand. Be collaborative, a number thinker, and fact driven .
- Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists, and the operations of an execution. A horizontal, to all verticals.
- Create real and effective yet simple and disruptive short-term and long-term plans, calendars, and strategies – that will not only be inspirational but also actionable.
- Contribute to the company’s overall growth strategy.
Requirements
- A Bachelor’/Master’/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning.
- Confidence, tact, people skills, instinctive, Strong command of language – oral and written Degree of understanding of people, brands, and the market
- Strong leadership skills
- MS-Office
- 1-3 years of relevant experience in the same/ similar role
- Multi-tasker
- The capability of team leadership Sales experience/ understanding Technically equipped to conduct thorough market research (primary and secondary)
Benefits
- Personal Health Insurance & Accidental
- 5-day working week (with the honest occasional extra hours/ weekends for big campaign days)
- In-house Cafe Wifeys (monthly credit given to employees)
- On-the-house Tuesday breakfasts
- Performance-based growth which goes beyond traditional yearly compliance
Job tags
Salary
