Work directly with the founders & senior leadership
Job Description
Responsible for setting up the strategic content marketing function for the company with a major focus on the US clientele
Drive growth marketing through content marketing and analytics to support website traffic and lead generation
Strategic planning and oversight: Developing and implementing a content marketing strategy, conducting market research, setting content marketing goals, and tracking progress.
Content creation and management: Overseeing content creation, managing a team of content creators, and developing a content calendar.
Content distribution and promotion: Promoting content across multiple channels, building relationships with influencers, and tracking content performance.
Content measurement and evaluation: Developing a content measurement plan, analysing content performance data, and using data to inform future decisions.
The Successful Applicant
Bring on board 6+ years of experience in content marketing with a SaaS-based technology company with experience in catering the content to the US clientele
Strategic Skills: Develops content strategies aligned with business goals. Understand the SaaS industry and target audience. Analyzes market trends and competitor content effectively.
Content Creation Expertise: Creates engaging content that resonates with the target audience. Has strong writing and editing skills across various formats. Manages content teams and editorial workflows.
Distribution and Promotion Savvy: Knows how to distribute content across multiple channels like social media, email, and SEO. Builds relationships with industry influencers and thought leaders. Uses content promotion and analytics tools effectively.
Measurement and Evaluation: Develops and implements content measurement plans to track performance. Uses data analytics tools to measure content impact on business KPIs. Informs future decisions based on data insights.
