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Digital Marketing Leader


Macrofin


Location

Jordan | India


Job description

We are looking for Digital Marketing Leader position work remotely from Amman - Jordan,

The main idea from position to

Responsible for company marketing and communications strategies and overall branding

and image.

Duties & Responsibilities

1. Prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget, and analyze the market and competitors. Guide a marketing department, including the work of marketing managers

2. -Set KIPs every quarter, for example (Campaigns - engage users - subscriptions - download - user retention )

3. Good experience in marketing mobile games -. Apps

4. HeShe should be able to Plan for digital campaigns on social media and Google Ads, Apple search campaigns, Snap-chat Ads..etc.

5. Experienced in evaluating and improving DesignsVideos for social posts and digital Ads in the most creative way to drive downloads or increase followers.

6. Improve the ASO in Apple, and Google and featured in the stores.

7. Maintain deep knowledge of the local and international mobile gaming market.

8. Analyze marketplace trends, competitors, marketing, and content strategies to identify innovation and growth opportunities.

9. Oversee all business, product, marketing, and operations activities to ensure the productivity of desired results and consistency with overall strategy and mission.

10. Innovate and initiative by using machine learning.

11. Reports and analytics for all current and paid users and improve it with actions.

12. Increase LTV.

13. Integrate MMP and achieve the best ROI.

14. Any task related to game marketing. 

Qualifications

● Team lead.

● Planner and executive.

● Gamer or knowledge of the behavior of gamers.

● Self-organized and professional in time management + follow-up tasks on a timeline.

● Knowledge in SEO & ASO.

● Familiar with Apps and new technologies.

● Fast learner.


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