Copywriter - Social Media
Location
Mumbai | India
Job description
When the right copy meets the perfect strategy, we call that a magic moment. We are seeking a talented and detail-oriented Content Writer to join our team with an experience of creating copywrites for the Banking, Financial Services, and Insurance (BSFI) sector. The ideal candidate will have a passion for creating high-quality content, a strong understanding of the financial industry, and the ability to translate complex financial concepts into engaging and accessible content. As a Content Writer, you will play a key role in crafting compelling narratives, articles, and marketing collateral to enhance our brand presence and effectively communicate with our target audience.
Responsibilities:
Content Creation:
- Develop creative and impactful copy for social media posts, captions, and advertisements.
- Ensure that all content aligns with the brand voice, values, and marketing objectives.
Platform Management:
- Tailor content to suit different social media platforms, considering best practices and platform-specific guidelines.
- Stay updated on industry trends and platform changes to optimize content strategy.
Collaboration:
- Work closely with the marketing team, graphic designers, and other stakeholders to create cohesive and visually appealing content.
Audience Engagement:
- Foster meaningful engagement by responding to comments, messages, and mentions on social media platforms.
- Encourage user-generated content and community participation.
Analysis and Reporting:
- Utilize social media analytics tools to monitor the performance of content.
- Analyze data and provide insights to optimize future content strategies.
Adherence to Guidelines:
- Ensure all content complies with copyright laws, regulations, and platform policies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or related field preferred.
- 2 to 3 Years proven experience as a Social Media Copywriter for BFSI industry .
- Strong portfolio showcasing creative and effective social media copy.
- Excellent writing and editing skills with an understanding of different brand tones.
- In-depth knowledge of major social media platforms and their unique requirements.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with social media analytics tools.
- Creative mindset with a passion for staying updated on industry trends.
Job Function: Onsite.
Job Location: Malad, Mumbai.
Job tags
Salary