Copywriter - Social Media

Location

Mumbai | India

Job description

When the right copy meets the perfect strategy, we call that a magic moment. We are seeking a talented and detail-oriented Content Writer to join our team with an experience of creating copywrites for the Banking, Financial Services, and Insurance (BSFI) sector. The ideal candidate will have a passion for creating high-quality content, a strong understanding of the financial industry, and the ability to translate complex financial concepts into engaging and accessible content. As a Content Writer, you will play a key role in crafting compelling narratives, articles, and marketing collateral to enhance our brand presence and effectively communicate with our target audience.

Responsibilities:

Content Creation:

• Develop creative and impactful copy for social media posts, captions, and advertisements.
• Ensure that all content aligns with the brand voice, values, and marketing objectives.

Platform Management:

• Tailor content to suit different social media platforms, considering best practices and platform-specific guidelines.
• Stay updated on industry trends and platform changes to optimize content strategy.

Collaboration:

• Work closely with the marketing team, graphic designers, and other stakeholders to create cohesive and visually appealing content.

Audience Engagement:

• Foster meaningful engagement by responding to comments, messages, and mentions on social media platforms.
• Encourage user-generated content and community participation.

Analysis and Reporting:

• Utilize social media analytics tools to monitor the performance of content.
• Analyze data and provide insights to optimize future content strategies.

Adherence to Guidelines:

• Ensure all content complies with copyright laws, regulations, and platform policies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field preferred.
• 2 to 3 Years proven experience as a Social Media Copywriter for BFSI industry .
• Strong portfolio showcasing creative and effective social media copy.
• Excellent writing and editing skills with an understanding of different brand tones.
• In-depth knowledge of major social media platforms and their unique requirements.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with social media analytics tools.
• Creative mindset with a passion for staying updated on industry trends.

Job Function: Onsite.

Job Location: Malad, Mumbai.

Job tags

Salary