Product Life Cycle Manager
Select Brands International Pvt. Ltd.
Location
Indore | India
Job description
About The Company
Give wings to your career with the fastest growing and leading D2C brand based in Indore. Kyari specializes in providing an extensive range of home decor plants, stylish planters, pots, and garden utilities that add life and vibrancy to indoor and outdoor spaces.
With a passion for green living and sustainable design, we curate our collections to inspire creativity, relaxation, and connection with nature. From trendy succulents and air-purifying houseplants to elegant pots and functional gardening tools, we offer everything our customers need to create their own urban jungle oasis.
To Know More Visit Key Responsibilities Area - Item Master Management: Oversee the creation and maintenance of item master data, ensuring accuracy and consistency.
- Item Growth Management: Develop strategies to drive growth and adoption of existing products, including product line extensions and enhancements.
- Dead Inventory Management: Identify and address dead or slow-moving inventory to minimize losses and maximize profitability.
- Customer Feedback amp; Queries: Gather and analyze customer feedback and queries to identify areas for product improvement.
- Product Quality Management: Work closely with the quality control team to ensure product quality meets or exceeds customer expectations.
- Metrics Management: Track and manage key metrics such as Net Promoter Score (NPS), Customer Lifetime Value (LTV), and Frequency of Purchase to assess product performance and customer satisfaction.
- Industry/Customer Understanding: Stay updated with industry trends and customer preferences to inform product development and marketing strategies.
- QC Report Analysis: Analyze quality control reports from operations to identify and address any quality issues.
- Product Reviews Management: Monitor product reviews on different channels and respond to customer feedback and complaints.
- Cohort Analysis: Conduct cohort analysis to understand customer behavior and preferences over time.
- Market Research amp; Competitive Analysis: Conduct market research and competitive analysis to identify market trends and competitor strategies.
- Customer Experience Management: Continuously improve the overall customer experience by implementing feedback-driven improvements.
Key KPIs - Product Reviews amp; Ratings
- NPS, LTV, FOP (frequency of purchase)
- Repeat Rate
- DOH of SKU (till 2000 units are sold)
- New Category Launch
- QC Rate
Desired Skills - Minimum 3 years of D2C experience in product team or category team
- Understanding of customer psychology
- Understanding of all the major KPIs
- Should be having the good experience in defining the sound questionnaire for survey
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