Sr. Content Marketing Manager
Location
Bangalore | India
Job description
Position Overview:
As the Sr. Content Marketing Manager at Eltropy, you will play an integral role in executing Eltropy's content strategy. This involves creating clear, precise, and compelling content that effectively showcases our products, services, and brand identity across various content marketing channels. The resulting content, including, but not limited to, blogs, social media posts, articles, infographics, eBooks, customer stories, videos, landing pages, and product collateral. In this role, you will collaborate closely with cross-functional teams, including Product Marketing, Design, and Sales. Additionally, you will play a significant role in knowledge-sharing and establishing Eltropy's thought leadership in the fintech industry.
Responsibilities:
- Produce high quality thought leadership content that is aligned with our positioning, verticals, and thought leadership pillars, including but not limited to eBooks, whitepapers, webinars, blog posts, videos and case studies.
- Develop and execute a robust editorial calendar aligned with campaigns, market trends, and demand generation needs, coordinating with others across the marketing organization to ensure on-time delivery
- Research, pilot, and optimize new content channels to continually elevate our content programs
- Partner with marketing operations to understand performance against KPIs to continually improve our content strategy
- Partner with demand gen, product marketing, and other teams to offer copywriting support where needed
- Publish our monthly customer newsletters to share our thought leadership content into the existing customer base
- Monitor industry news channels for trending topics and make recommendations for new content development
- Design and implement effective email marketing campaigns to nurture leads and engage existing customers. Create personalized content to maximize open and click-through rates.
Knowledge, Skills, and Abilities:
- Excellent organizational skills.
- Exceptional copywriting and editing skills, with a keen eye on details
- Strong communication and interpersonal skills
Tools and software:
Proficient Microsoft Office skills, including Outlook, Word, and Excel.
HubSpot CRM/CMS experience
Experience and Education
Bachelor's Degree in Marketing, Public Relations, Advertising, Communications, or related field from an accredited college or university required.
Minimum of (5) five years of experience writing for a B2B audience and experience producing strategy-driven marketing content.
Previous experience in the fintech or banking sector is a plus.
About Eltropy ( - Eltropy is a rocket ship FinTech on a mission to disrupt the way people access financial services. Eltropy enables financial institutions to digitally engage in a secure and compliant way. Using our world-class digital communications platform, community financial institutions can improve operations, engagement and productivity. CFIs (Community Banks and Credit Unions) use Eltropy to communicate with consumers via Text, Video, Secure Chat, co-browsing, screen sharing and chatbot technology — all integrated in a single platform bolstered by AI, skill-based routing and other contact center capabilities.
Eltropy Values:
No Fear - Tell the truth
Customers are our North Star
Nothing is impossible.
Results driven by Loyalty
We are a Family of Owners
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