Contract Bazar
Location
Noida | India
Job description
1.
Strategy Development and Implementation: Collaborate with senior management and marketing strategists to develop comprehensive marketing strategies aligned with business objectives and target audience. Translate strategic plans into actionable marketing plan and calendars. 2. Team Coordination and Management: Lead and manage a cross-functional marketing team, including strategists, designers, content creators, and digital marketers. Delegate tasks, set clear objectives, and provide guidance to ensure alignment with strategic goals and timely execution of marketing initiatives. Foster a collaborative and high-performance work environment to promote creativity, innovation, and accountability among team members. 3. Campaign Planning and Execution: ยท Review content and campaigns Oversee the end-to-end planning, execution, and optimization of marketing campaigns across various channels, including digital advertising, email marketing, social media, content marketing, and SEO. Coordinate with internal teams and external agencies to develop campaign assets, creative content, and promotional materials. Monitor campaign performance, analyze key metrics, and adjust strategies as needed to maximize ROI and achieve campaign objectives. 4. Project Management and Timelines: Develop project plans, timelines, and milestones for marketing initiatives, ensuring alignment with overall marketing strategy and business objectives. Track progress against project timelines, identify potential bottlenecks or delays, and take proactive measures to keep projects on schedule. Conduct regular project meetings and updates to ensure effective communication and collaboration across teams. 5. Stakeholder Communication and Reporting: Serve as the primary point of contact for internal stakeholders, including senior management, product teams, sales teams, and other departments. Provide regular updates, progress reports, and performance metrics to stakeholders, highlighting achievements, challenges, and areas for improvement. Communicate marketing strategy, campaign objectives, and execution plans effectively to ensure alignment and buy-in from all stakeholders. 6. Budget Management and Resource Allocation: Manage the marketing budget effectively, allocating resources to different campaigns, channels, and initiatives based on strategic priorities and expected ROI. Monitor spending, track expenses, and reconcile budgets to ensure adherence to financial targets and optimize resource allocation for maximum impact. 7. Continuous Improvement and Optimization: Conduct post-campaign analysis and performance reviews to evaluate the effectiveness of marketing initiatives and identify areas for optimization. Implement A/B testing, experimentation, and data-driven decision-making to refine marketing strategies, messaging, and tactics for improved results. Stay updated on industry trends, best practices, and emerging technologies to drive continuous innovation and enhancement of marketing efforts.Job tags
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