Location
Mumbai | India
Job description
As an SEO Specialist, you will play a crucial role in optimizing and improving the online presence of our organization or clients. Your primary focus will be on implementing strategies to increase organic search rankings, drive traffic to websites, and enhance overall visibility in search engine results. You will work closely with cross-functional teams to develop and execute effective SEO campaigns and stay abreast of industry trends to ensure the continued success of our digital marketing efforts.
Job Responsibilities - Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords. Analyse search volume, competition, and user intent to inform content strategy.
- On-Page Optimization: Optimize website content and structure for search engines. Implement best practices for meta tags, headers, URLs, and other on-page elements.
- Technical SEO: Identify and address technical issues affecting website performance in search engines. Collaborate with web developers to implement SEO-friendly changes.
- Content Strategy: Develop and execute content strategies that align with SEO goals. Create and optimize content for both users and search engines.
- Link Building: Plan and execute effective link-building strategies to improve website authority. Monitor and manage backlink profiles, disavowing harmful links when necessary.
- Analytics and Reporting: Utilize tools such as Google Analytics, Google Search Console, and other SEO software to track and analyze website performance. Generate regular reports on key SEO metrics and provide insights for improvement.
- Stay Informed on Industry Trends: Keep up-to-date with changes in search engine algorithms and SEO best practices. Provide recommendations for adapting strategies to meet evolving industry standards.
- Competitor Analysis: Conduct competitive analysis to identify strengths and weaknesses in competitor SEO strategies. Use insights to refine and enhance our SEO approach.
- Collaboration: Work closely with content creators, web developers, and marketing teams to ensure SEO strategies are integrated into broader marketing initiatives. Communicate effectively to educate and align teams on SEO goals and best practices.
Skills Requirement - Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
Required Experience - Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- 2 years of experience as an SEO Specialist or in a similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Familiarity with tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar SEO tools..
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