Intas Pharmaceuticals
Location
Ahmedabad | India
Job description
Role Purpose:
The role exists to support businesses
a) By providing the commercial team across Regions/ Countries with a robust marketing plan & marketing material related to Oncology products to enable effective sales.
b) Drive New product launch/effectiveness analysis across EM for all products along with New product supply chain team
Job Description:
· Devise marketing plans, promotional strategy for branding of core products and create global marketing guidelines for key focus countries in APAC, Latin America & Africa (including South Africa)
· Develop printed and electronic promotional material and relevant clinical papers. Liaise with Regional & Country Heads, Marketing teams to assess the response to and suitability of current promotional material
· Drive Emerging market New product launch - Participate and align cross-functional department and Country teams to facilitate continuous improvement and support for New product launches to ensure in-market launch effectiveness
· Address key marketing and business challenges in alignment with key stakeholders for Core Pharma brands and new introductions
· Collaborate with regional teams to drive market research projects to assess customer attitudes to the current product range and new product introductions.
· Undertake strategic market analysis with respect to competition, study key market dynamics and target groups to define appropriate go-to-market approach for the markets in partnership with business commercial teams to ensure successful launches.
· Continuously monitor launch performance and marketing/sales performance and build that into the marketing plans .
· Assess commercial capability gaps and strive to build appropriate capabilities for the field force, as well as for partners to ensure achievement of the growth plans / revenue targets for the business.
· Create a training calendar for the year and ensure maximum coverage of medical representatives & others on new marketing techniques & product USPs.
Essential Requirements
· Creative & strong marketing skills
· Strong exposure to Oncology marketing
· Good Business acumen
· Impressive & demonstrated career record in a similar position at a similar level
· Strong analytical and problem-solving ability
· Ability to influence at a senior level, both internally and externally
· Credible and confident communicator
· Good IT skills (Word, Excel, PowerPoint and Outlook)
· Hands-on approach and a 'can-do' attitude
· High on energy and enthusiastic about achieving high levels of excellence
Job tags
Salary
