Cognizant Technology Solutions India Pvt Ltd
Location
Bangalore | India
Job description
Particulars Job Description - SME
Educational Qualification Graduate with >3 years of experience
Work Experience • A SME profile for digital marketing will have the following background - ecommerce manager, D2C (Appendix 2), marketplace, Amazon Ads, PPC, Performance Advertising, Performance Marketing PPC Agency, Google Pre. , preferred from business development/sales within D2C brands or supporting D2C brands via other channels / agencies.
Work Location • Bangalore
Language & Communication • Ability to effectively communicate (oral & written) his/her thoughts in a well-organized manner.
• English speaking ability at CEFR B2 proficiency level.
Roles & Responsibilities • Build solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions.
• Joint business planning with AMs for top 150 sellers (revenue backward)
• Build mechanisms to
o flawlessly execute end-to-end campaigns, liaising with advertisers.
o Effectively negotiate and align spends for defined cadence (week / month/ quarter / sale event).
• Setup playbooks to Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, and meet advertisers KPIs
• Preparing comprehensive Case studies of advertisers
• Helping Account Managers with seller escalations
• Monitor and communicate campaign progress to top advertisers through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
• Collaborate with cross functional teams to Work on Action Items arising from weekly business review
• Monitor and manage budget drop for specific accounts under your purview.
• Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions.
• Co-lead monthly and quarterly reviews with advertisers
• Conducting refresher trainings with new hired Account Managers and existing Account Managers.
• Identify skill gaps and suggest improvement plans
• Take charge of high value sellers and connecting with them to understand their needs and understand
• Manage their own seller cohort of 5 daily (P0 sellers)
• Work on strategies to reduce ACoS for advertising campaigns, analyze data and improve overall ROI on advertising spend
• Enhance performance of the teams, provide guidance, support to team members.
Eligibility â— Minimum 2-3 years overall experience & proficiency in MS Excel reporting functions
â— Must & should be open to work during weekends basis on defined roster/work schedule
â— This is a hybrid Work From Office/ Work from Home role & experience
â— Minimum 6 months prior Amazon work experience
Job tags
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