Tata Group
Location
Bangalore | India
Job description
Job Details
. To manage and coordinate all marketing promotions of offline channels and devise BTL activates based on analysis of audiences, current market conditions and competitor information for the Titan World & Helios channel.
. Lead the organized BTL campaigns centrally with all India partners - Magic Pin, Uber, Pine Labs etc.
. To enhance the digital presence of the on ground stores - GMB, Store webpages etc.
. Digitize processes and lead critical store promotions.
. Prepare calendar of events and share campaign creatives with regional teams
. Coordinate with external international brands and convince them to partner in activities
Internal Interfaces
Job Requirements
Graduate (MBA)
3- 4 years
Process Contributions | ||
Process Contribution | Process Outcome | Performance Measure |
Sales: Sales planning: BTL - Centralized & Regional | ||
1. Provide inputs in formulating the BTL activities, High impact on-ground marketing activities 2. Develop the annual marketing spend targets to maximize channel top line and bottom line 3. Provide periodic reviews on performance against plan 4. Plan and execute activities with Pan India partners and find new collaboration partners | . Annual business plan | . Year on Year business growth |
Sales: Retail marketing: Digital Presence | ||
1. Digital presence on Google My Business, Store Websites etc. 2. Digitize tracking and action on missed calls etc. | . Digital presence enhancement | . Alignment score |
Sales: Retail marketing: Annual campaign creatives & Partnerships | ||
1. Plan campaigns in advance and share creatives, marketing plans with regions 2. Speak to different brands (Helios) and get sponsorships from them for specific events | . Retail marketing calendar . Marketing activities | . Increase in new/ repeat customers |
Job tags
Salary
