Growth Marketing Specialist (WFH)

Location

Secunderabad | India

Job description

Growth Marketing Associate - Higher Education

Experience: 3+ years

Salary : INR 1,00,000 / month (based on experience)

Expected Notice Period : 2 to 4 Weeks

Shift : (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Direct Placement

(*Note: This is a requirement for one of Uplers' clients)

What do you need for this opportunity

Primary Skills :

Social Media, Digital Advertising, SEO - Basic, Growth Hacking, Journalism

Assessment:

Role based AI Screening covering Communication and Technical Skills

Our Hiring Partner is Looking for:

Growth Marketing Associate - Higher Education who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you

Roles & Responsibilities:

Your role will be to create a marketing pipeline from Higher Education sector . This means working closely with the Service Area Leader, the Demand Program Lead, and the Marketing Director, in a Growth Marketing Associate position responsible for multiple campaigns.

These campaigns involve owning multiple activity sets. As a marketing generalist, you'll be required to perform in a fast-paced environment as a 'jack of all trades and master of some' (ref. T-Shaped Marketer/ V/M-Shaped Marketer).

While you will not be required to have in-depth experience with all marketing activities reflected in the bullets below, your willingness to learn and adapt is an essential element.

• Write thought leadership blogs
• Help create compelling sales collateral that uplifts the service area
• Help research, strategize and set up events like MautiCon, Acquia Engage, DrupalCon, etc.(pre, during, and post-event)
• Create shows like DXP Deconstructed and QA Q&A
• Work on website copy like landing pages
• Create gated content that delivers value and attracts leads
• Be familiar with social media content creation, management and distribution
• Engage with communities, both internal and external.
• Every little decision—from business practices to hiring people—depends on our core values: Openness, Enthusiasm, and Kindness. We expect team members to embody these values at work, contribute to a supportive and inclusive culture, choose open communication, and maintain a positive, kind attitude even when facing challenges.

How you will be supported

Within the Demand Program, we will have a dedicated Social Media Marketer, Events Lead, Designers, Inbound Marketing Specialist, Multimedia Producer and a HubSpot Developer here to support you. Marketing at Axelerant is a large function, with over 15 professionals, who work closely to deliver results as one team.

Continuous access to mentorship, training, a Career Manager, and a Performance Coach is provided to every team member.

This Role Requires:

Skills, Knowledge and Expertise

• Must be open, enthusiastic, and kind
• Familiarity with Higher Education sector
• Atleast 3 years experience in a similar role
• Have to be a good writer
• Good grasp on in-depth research of topics
• Should be adaptable and mold according to task/project requirements
• Should know how to take and implement feedback
• Strong English communication and team collaboration skills

Good To Have

• Familiarity with SEO best practices
• Journalism/literature/psychology/research background

What Would Success Look Like For You

If you possess the right drive, within the next six months, you will create and follow your content calendar, launch a YouTube show, create a lead pipeline, scale content production, and complete service-level market research.

Why Work At Axelerant

We're a people-centric company, driven by our core values: Openness, Enthusiasm, and Kindness.We highly value our people and invest in their growth and well-being through progressive benefits, which puts us among India's top 40 companies in health and wellbeing.

• Excellent work exposure - Some of our recent clients were the UN, the University of East London, and Doctors Without Borders.
• Work-life flexibility and remote work - You decide when and where to work. This has allowed many team members, who couldn't have held a regular job otherwise, to have thriving careers.
• Eight-hour workdays - We don't say 8 hours and expect 12 hours minimum.
• Meaningful time off - 52 weekends and 35 days per year of consolidated leave, plus maternity, paternity, and sabbatical allowances. We also have Kindness, Bereavement, and Caregiver Leaves for difficult times.
• Medical insurance for self and family - Because your and your loved ones' health matter to us.
• Performance coaching - Our professional, empathetic coaches will help you become your best version through career and personal development.
• Event sponsorship - If your session at any event is selected, and aligns with our organization goals, we sponsor the whole trip (national or international).
• Continuing education allowance - We'll cover up to 3% of your annual salary yearly for classes, certifications, or buying books to further your capabilities. Additionally, we'll reimburse up to 13,000 INR/$130 USD for a reading device like the Amazon Kindle Paperwhite.
• No micromanagement - Micromanagement makes us grunt like the Hulk. So nobody would be looking over your shoulders. But help is always available when asked.
• No discrimination - We believe in equal pay for equal work. Personal decisions like planning to have children will not stop you from getting promoted.
• Championing inclusivity - We like diversity. It enriches our lives and products. If you see something wrong or that could be better on day 1, share through established channels to bring positive change. We listen.
• Meaningful projects to contribute back - Most of our projects are in the education, government, healthcare, and not-for-profit sectors. We also encourage and support team members for open-source contributions.

How to apply for this opportunity

1. Register or login on our portal & fill out the application
2. Clear the given AI Screening (30 min) and Click on 'Apply' to get shortlisted
3. Our team of talent matchmakers will matchmake you with the client
4. Crack a quick interview with our client
5. Land your global dream job and get your exciting career started!

About our Hiring Partner:

We help digital change makers make change. Our clients include other agencies, enterprises, and organizations of different shapes and sizes. Our integrated services include Drupal, Acquia, DevOps, Frontend, Quality Engineering, and Consulting.

When working with Axelerant, you're not only working with a team of expert UX and UI designers. You're actually working with a team of business analysts, product specialists, and marketers that all define what they do through design.

When working with Axelerant, you're not only working with a team of expert UX and UI designers. You're actually working with a team of business analysts, product specialists, and marketers that all define what they do through design. When working with us, you're not only working with a team of expert UX and UI designers. You're actually working with a team of business analysts, product specialists, and marketers that all define what they do through design.

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant direct placement remote opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

( Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

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Salary