Digital Marketing Specialist
Location
Gurgaon | India
Job description
For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you'll find a rewarding role that amplifies your impact on the world and helps you realize life's potential.
SCIEX is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Learn about the Danaher Business System which makes everything possible.
The Digital Marketing Specialist, Digital Solutions is a solution-oriented thinker with a strong attention to detail, an analytical mind, and the ability to build and execute email campaigns with minimal direction. The Digital Marketing Specialist will design, build, execute and analyze digital marketing campaigns based on provided content. The ideal candidate is analytical, energetic and has experience working in email marketing with a strong knowledge of the Eloqua platform.
This position is part of the Global Strategic Marketing team and will be located remote in India.
In this role, you will have the opportunity to: - Build and manage email campaigns in marketing automation tool Eloqua at direction of Global Marketing Team.
- The role will have a focus on email and campaign management, delivery/ maintenance of automation campaigns and database management.
- Create landing pages within AEM or marketing automation tool in support of email campaigns.
- Track campaign effectiveness through dashboards, ROI, KPI analysis, website usage and recommend improvements.
- Monitor and improve digital campaign metrics; Reach, engagement, enrichment, segmentation.
The essential requirements of the job include: - Minimum 2 years' experience in a digital marketing role.
- 1+ years' experience working with Eloqua (or similar marketing automation) platform, managing email marketing campaigns, including tracking and analysis of results.
- Experience managing multiple stakeholders as part of email campaign build, design and execution.
- Basic HTML skills – editing emails and landing pages.
- Experience designing and optimizing landing pages.
It would be a plus if you also possess previous experience in: - Experience using a CRM System (SFDC Preferred).
- Experience with web analytics.
- Excellent communication and writing skills
SCIEX, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.
At SCIEX we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for SCIEX can provide.
The salary range OR the hourly range for this role is . This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful
Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you've ever wondered what's within you, there's no better time to find out.
Job tags
Salary
