Digital Marketing Executive

Location

Pune | India

Job description

Company Description

LEMKEN is a family-owned German company that has been delivering innovative solutions for the challenges confronting agriculture for 243 years. With employees in Germany and 26 international subsidiaries, LEMKEN provides versatile and practice-oriented agricultural technology that offers individual solutions for every farm size, soil type, market, and demand. LEMKEN India Agro Equipment Pvt Ltd, a 100% subsidiary of LEMKEN GmbH, manufactures German technology-oriented machinery in Nagpur, Maharashtra, for Indian agriculture farming and for export to other countries.

Role Description

This is an on-site contract role for a Digital Marketing Executive at LEMKEN India Agro Equipment Pvt Ltd located in Pune. The Digital Marketing Executive will be responsible for day-to-day tasks such as marketing, communication, social media marketing, web content writing, web analytics, and driving sales through social media channels.

• Overseeing the implementation of marketing campaigns across various channels.
• Analyzing market trends and competitors.
• Managing and leading a team of marketing professionals.
• Planning and executing digital marketing campaigns across various platforms (social media, email, search engines, etc.).
• Managing and optimizing online advertising campaigns (PPC, display ads, etc.).
• Utilizing analytics tools to track campaign performance and make data-driven decisions.
• Managing the company's website and optimizing it for SEO.
• Creating and curating content for digital channels.

Content Marketing :

• Developing a content strategy aligned with marketing goals.
• Creating and managing a content calendar.
• Producing various types of content such as blog posts, articles, videos, infographics, etc.
• Distributing content through appropriate channels to reach the target audience.
• Analyzing content performance and optimizing strategies based on data insights.

Social Media :

• Creating and executing social media strategies to increase brand awareness and engagement.
• Managing social media accounts and creating content for platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
• Monitoring social media trends and conversations relevant to the brand.
• Engaging with the audience and responding to comments and messages.
• Analyzing social media metrics and adjusting strategies accordingly.

Qualifications

• Marketing and Communication skills
• Social Media Marketing and Web Content Writing skills
• Web Analytics skills
• Experience in developing and executing digital marketing campaigns
• Knowledge of the latest trends and best practices in digital marketing
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Communications, Business, or related field

You can send your CV at [HIDDEN TEXT]

Job tags

Salary