Ansky
Location
Mumbai | India
Job description
Roles & Responsibilities:
- Plan, develop, and execute comprehensive paid advertising strategies across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok. - Conduct thorough audience research to identify target demographics and interests, and continually refine ad targeting parameters. - Create and manage budgets for paid advertising campaigns, ensuring maximum ROI. - Develop and design compelling ad creatives, ad copy, and landing pages that resonate with the target audience. - Monitor and analyze key performance metrics to optimize campaign performance, including CTR, CPC, CPA, and ROAS. - A/B testing of ad campaigns to continuously improve ad creative, audience targeting, and campaign strategies. - Stay updated on industry trends, emerging advertising platforms, and best practices to ensure a competitive edge. - Collaborate with the marketing team to align paid advertising campaigns with overall marketing strategies and goals. - Prepare and present regular reports on campaign performance to key stakeholders. Requirements: 1)The Ideal candidate must have at least 4 years of work experience. 2) In-depth knowledge of advertising platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.Job tags
Salary