Senior Key Account Manager
Location
India | India
Job description
Job Description
Job Title: Key Account Manager – Modern Trade Line Manager Job Title: Head of Modern Trade & CSD Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special Job Purpose: Key Account Manager – is a senior-role in the Modern Trade & CSD business vertical, within the BU Commercial Business vertical, responsible for leading the company's efforts to expand and manage its presence in modern retail channels such as supermarkets, hypermarkets, and convenience stores and CSD / CPC channels. The incumbent will be responsible for achieving and managing P&L and the top line and bottom-line targets of the business as per the accelerated Sales & Marketing plans for the assigned account. The role shall directly report to the BU Head of Modern Trade & CSD and therefore needs to be able to drive all decisions, targets, initiatives, and programs pertaining to MT & CSD sales at a country level for the account. The role shall also support in planning that entails the forecasting of business based on relevant KPIs growth and category & brand to arrive at overall revenue & profit impact.Support Sales Lead in defining & delivering KPI norms for Sales team against established metrics & measures, while maintaining & adhering to Haleon Values.The role has the following key deliverables:
- Planning and negotiating strategic alliances with key chains
- Developing quarterly activity/ promotional calendar specific to outlet and chain
- Strategize / execute zone specific brand objectives within budget and time
- Liasoning with Sales/ S&CM for branding activities at stores
- To evolve & achieve Strategic Annual Operating Business Plans for the defined National Key Accounts.
- Develop Modern Trade by conducting Strategic Alliance tie-ups, consumer promotions, building relations & image of overall existence of the company in Modern Trade.
- To achieve volume and value objectives of the assigned zones within budget, time, and policy parameters through Efficient control of the network under charge.
- Responsible for Controlling Prominent Shelf Space and Merchandising Unit Positioning in all Key Accounts.
- Consumer Awareness and Activations
- To work coactively with all Brand Management Team to develop Consumer awareness /image / preference by Executing Planned Consumer Promotions & Events At Quarterly Basis.
- Proactively Own a Product Launch Calendar & help Brand Managers in Planning and Launching New Product, clearly identifying its need, communication, incremental volume, sell-in-norms, merchandising norms & the brand strategy.
- Execute Marketing events and Promotional Programme by conducting brand-wise promotions basis the outlets / Marketing activity calendar.
- Financial Responsibilities
- Operate/ Achieve Channel Costs as budgeted for the year
- Documentation And Prior Approval Of All TOTs (i.e. terms of trade) for audit purposes
- Settling chain wise Claims (damages, trade schemes, misc. debit notes) within stipulated timeframe
- Submitting NOCs (No Objection certificate) from vendors on a quarterly basis
Field Responsibilities - Responsible for Correct Placements & Maintaining all Company Marketing Assets in coordination with the RKAM’s/ S&CM and Marketing team.
- Maintain a Database of all Modern Trade Outlets (administrative, commercial, business details)
- Plan a Regular (Monthly) Journey Plan with regional modern trade personnel
- Reporting / Administration
- Report Accurate Timely Information as scheduled and in the defined regular format.
- Monitor Activities and Sales Promotions on weekly / monthly basis to determine deviations from plans and take necessary corrective actions
- Competition Tracking Responsibilities
- Track competition activities monthly in chain / modern trade outlets. Document and communicate the same to the brand & sales management team in the monthly review meeting.
- Ensure proper and immediate feedback for appropriate and timely action
People Development
- Align the team to the vision and strategy of the organization
- Provide thought leadership and perspective to the team
Code of Conduct / statutory & regulatory norms
- Adherence to the code of conduct by the entire MT & CSD team
- Conformation to all Financial and Administrative systems.
- Ensure compliance of EHS norms for the Region
- Compliance with all statutory and regulatory norms.
Key Success Factors (Measurable Indicators):
- Strong communication and negotiation skills
- A high degree of strategic forward thinking
- Analytical skills to handle complex situations
People Development
- Align the team to the vision and strategy of the organization
- Provide thought leadership and perspective to the team
Code of Conduct / statutory & regulatory norms
- Adherence to the code of conduct by the entire MT & CSD team
- Conformation to all Financial and Administrative systems.
- Ensure compliance of EHS norms for the Region
- Compliance with all statutory and regulatory norms.
Key Success Factors (Measurable Indicators):
- Strong communication and negotiation skills
- A high degree of strategic forward thinking
- Analytical skills to handle complex situations
Minimum Level of Education Required-
- MBA – General Management / Business Management -
- Previous Experience Required
- Minimum Level of Job-Related Experience Required
- Why is this level of experience required?
- 9+ years of which at least 2 years will be Key Account Manager in consumer industry. It would be preferred if the incumbent is handling similar role.
- This is minimum level of experience will be required to be able to provide leadership and guidance to the Sales team.
Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
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