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Area Sales Manager - Key Accounts


Bacardi


Location

Mumbai | India


Job description

[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

WHAT DOES A KEY ACCOUNTS ROLE DO
Key Accounts at Bacardi helps in building the brand imagery and creating visibility and volume through premium outlets and standalone establishments. They play a critical role in taking our BIO and BII portfolio brands to the next level. They do this by crafting lot of Activations, Brand Advocacy sessions for the consumers and retailers.

ABOUT YOU
In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Mumbai. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi's presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role.

Responsibilities

WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
Deliver results and excellence in execution

* Deliver on key revenue targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
* Deliver on Pictures of Success targets
* Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
* Drive, agree, and execute customer Joint Business Plans that deliver 'win-win' value to Bacardi and customers
* Execute occasion-based price pack architecture to deliver improved mix
* You will be accountable for the effective implementation of our annual price increases
* Optimize promotional plans through the year through implementation of the ROI strategy and goals
* Input into the shaping of the channel & portfolio strategy of the territory
* Build effective long-term relationships with Key Customers
* Provide accurate demand forecasting to Supply Chain teams or to Hub Sales Performance and Planning team
* Relentlessly drive a pay for performance-based approach with Customers

Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

* Well-developed written and verbal communication, presentation skills
* Effective use of networking and leveraging the same, strong interpersonal skills
* Demonstrable track record of performance and delivery
* Excellent computer skills
* Fluency in country's most spoken languages

The following experiences are preferred:

* Experience in managing key accounts/customers
* Experience in the Spirits and/or Beverage Industry is a distinct advantage
* Proficiency in English & local language skills

PERSONAL QUALITIES

* You need to have a strong negotiation skill, you should be a team player and loving our brands
* You shouldn't be afraid of trying out new things while still working with a result-oriented mindset
* It was always easy for you to convince or motivate people from your point of view
* You have no problem traveling.


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