Zydus Wellness
Location
Ahmedabad | India
Job description
Key Accountabilities/ Responsibilities
Lead on ground activations for all Zydus Wellness brands Develop comprehensive framework to successfully build activation as critical pillar for driving brand growth Identify avenues of connecting to consumers on ground to increase brand visibility and drive trails/awareness Bring innovation in activation mechanics, making Zydus Wellness best-in-class in our categories Build calendar for activity & program in line with business & brand objective Collaborate with internal teams in planning/implementing effective activation programs, Example: School contact program, College activation, Mall activations Consumer connects, On ground visibility Identify opportunities to improve consumer experience and optimizing cost by finding the right partner Responsible for managing agencies starting from briefing to delivery of activation campaigns Ensure execution of plans and evaluation of competition Monthly/Quarterly review with internal stake holders Manage & supervise activations closely to ensure seamless operations Educational Qualifications Graduate in any discipline with an MBA in Marketing Experience (Type & Nature) 8 - 10 years of professional experience Must have consumer activation experience and on ground activation experienceJob tags
Salary
