Ad Intel Classification Analyst- Mumbai/Bangalore

Location

Indi | India

Job description

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

ABOUT THIS JOB

This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.

RESPONSIBILITIES

• Using Nielsen applications, identify relevant advertising from a variety of media
• Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
• Follow and understand coding rule guidelines
• Follow established business rules to identify products or services being advertised.
• Identify valid new brand records to flag for additional research.
• Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
• View digitised print content using the proprietary print platform content viewed includes national and local Consumer Magazines and Newspapers.
• Sort and organise digitised content to ensure all pages of an ad are captured together.
• Assign positions and page attributes as outlined by media-specific guidelines.
• Identify advertising content within digitised print content by 'clipping' ads, or validating automated 'clips'.
• Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.
• Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.)
• Work as part of a team to ensure all departmental deadlines are met
• Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
• Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
• Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
• Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

PERSONAL SKILLS

• High focus on attention to detail
• Delivery focused
• Excellent written and verbal communication skills
• Excellent typing skills
• Good basic numeracy skills
• Good understanding of the Google suite
• Fluent in UK English
• Demonstrate both strong results focus and sensitive people skills
• Be flexible and open to change
• Knowledge of UK brands is a plus.
• May be required to work weekends as part of a shift rota.
• May be required to work some UK Bank Holiday days in line with department shift rotas.

Job tags

Salary