Games24x7
Location
Mumbai | India
Job description
Introduction
Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players. Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players! Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia. For more information and career opportunities you may visit Introduction and Role Summary A digital marketing campaign starts with a digital advertisement (creative elements and copy, based on a creative communication idea). The campaign then follows the ad viewer from ad impression to ad click to arrival on the site landing page/ store pages to filling out the registration form and finally turning into a paid player. This is called the Acquisition Funnel. 1. The Associate Brand manager (ABM) will be part of the Brand Team and will play a critical role in creative and communication design for driving new user acquisitions. 2. The ABM will support the Brand Managers & Senior Brand Manager to understand the Target Audience and consumer insights to create digital communication assets. 3. In today’s digital world where consumers have constant access to various mobile devices with different models/operating systems, the design and communication should also complement and be responsive to their choice of platform. 4. The ABM should be extremely creative with skills exposed to understanding the nuances of design principles, color theory, aesthetic appeal and using platform best practices to deliver digital output that works on multiple platforms. 5. ABM will work with in-house graphic designers as well as external agencies to produce digital creatives that are engaging while ensuring digital advertising guidelines are followed. 6. ABM would also work with agencies on creative input for other media campaigns as and when needed like: videos, print, radio and television. 7. The ABM would conduct surveys to better understand player behavior data to arrive at effective communication design. 8. All of the ABM’s efforts would feed into the design of new advertisements for major campaigns and BAU performance marketing campaigns alike which would ultimately improve the Acquisition Funnel and improve ROI. The Associate Brand Manager will undergo on-the-job training with the Brand Team, HTML Team and User Growth Team to ensure a smooth understanding of the position. Detailed Job Description 1. ABM would be responsible for building a creative delivery calendar/ pipeline in discussion with User Growth team 2. Creative delivery calendar will help the team pre-plan ideating and making digital asset creation like: Banners and Films for Facebook Ads etc. 3. ABM should be well-versed with writing briefs for internal teams and agencies for creative design output by visualizing communication / positioning routes. 4. ABM should be equipped to write ad copies along with the visual imagery as part of the concept note for the design team/ agency to guide them in the right direction. 5. ABM will be responsible for providing the final creative output of the creative asset while working with a design team/ agency during campaign and non campaign periods 6. ABM will be responsible for creating and executing new video content, writing scripts to support the Brand Managers 7. ABM would be responsible to research and identify new communication routes that is backed by data insights and consumer research 8. Along with working with the internal team/ agencies on creatives, the ABM will work closely to support the Brand Managers to produce video films as well Skillset Requirements 1. 2-3 years of experience in digital creative production and copy writing. 2. Well-versed with the digital ecosystem/ social media to identify new creative opportunities 3. Creative direction in an advertising agency will be a plus. 4. Previous experience of handling creative agency will be a plus. 5. Understanding of data for creative optimization. 6. Knowledge in video production and creative script writing is a plus Role Requirements 1. Extreme attention to detail. 2. Strong aesthetic sense for highly attractive design. 3. Strong skills in writing copy for actionable outcomes. 4. Excellent communication skills. 5. Strong command over the English language (oral and written). 6. Excellent project management skills. 7. And obsession to deliver output with top-notch quality. 8. Shows potential to chase aggressive timeline and accustomed to work pressure 9. Highly driven and goal oriented mindset Job Location: MumbaiJob tags
Salary
