Afresh Learnings And Careers Private Limited
Location
Malappuram | India
Job description
Objectives
Lead and review the work of the creative teams for all web, print, and digital marketing collateral
Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
Analyze brand tracking, market trends, consumer needs, and the competitor landscape
Meet budget requirements by forecasting and managing expenses
Responsibilities
Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
Oversee the presentation of final concepts, and obtain approvals for deliverables
Required skills and qualifications
Three to Four years of relevant experience.
Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
Proven ability to develop successful concepts
Proficiency in leading a team of diverse, talented creatives
Strong creative vision, with an eye on business objectives
Job tags
Salary
