Location
Mumbai | India
Job description
What we want to accomplish and why we need you
Having reached over 500 million devices, and processing over 7 billion conversations till date, Haptik is one of the world's largest Conversational Commerce companies. We have built a robust set of technology tools that can enable any kind of conversational application, and are at the forefront of the paradigm shift of interaction from clicks to conversations. With a 400+ member strong team that includes some of the best minds in the industry, we're truly poised to lead the Conversational Commerce revolution.
In 2019, we announced a major strategic partnership with Jio and are now a part of $65 billion internet conglomerate Reliance Jio Platforms.
To know more about the Life-at-Haptik, do check out this :3.5 minutes video :Life at Haptik
What are Haptik's Core Company Values: - Ownership: You ensure things get done, get done on time, and get done correctly.
- Perseverance: You are resilient against setbacks, sticking with things until you succeed.
- Agility: You are able to adapt to change without losing momentum and vision.
- Impact: You deliver the highest-quality work and nothing short of excellence gives you work fulfilment.
- Integrity: You are trustworthy and always do the right thing, no matter how easy or hard.
What does a typical day look like for a Marketing Manager
The Marketing Manager will be responsible for driving the success of Haptik's marketing initiatives, with a strong focus on field and email marketing. They will collaborate with internal teams to plan and execute events, manage email marketing campaigns, and contribute to the overall marketing strategy. The ideal candidate will possess a blend of strategic thinking, project management skills, and creativity to achieve marketing goals and support the company's growth.
What responsibilities will you be trusted with :
- Plan, coordinate, and execute events such as trade shows, conferences, seminars, and webinars.
- Develop and implement effective email marketing campaigns to nurture leads and promote Haptik's products and solutions.
- Develop engaging marketing collateral, including event materials, email templates, landing pages, etc.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Conduct market research and competitive analysis to identify growth opportunities.
- Manage marketing budgets, track expenses, and provide performance reports.
- Collaborate with the content team to create engaging marketing collateral.
- Stay updated on industry trends and customer insights to drive innovative marketing strategies.
- In-depth knowledge of marketing principles, tactics, and best practices across various channels.
- Plan and execute data-driven marketing programs to drive pipeline and revenue, aligning with the business goals.
- Deliver fully integrated campaigns across multiple channels, including digital, social media, web, events, and email, to achieve sales results.
- Maintain customer profiles and personas for targeted audience definition, identifying gaps and implementing acquisition strategies.
- Set goals and metrics for each campaign, monitor performance, conduct post-campaign evaluations, and provide recommendations for future optimizations.
- Stay updated on competitor activities and industry trends through ongoing research.
What skills,expertise and experience are we looking for
- Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
- 4+ years of work experience as a marketing manager or similar role, preferably in the technology or software industry.
- Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners.
- Proficiency in using marketing tools and platforms such as CRM systems, marketing automation software, social media management tools, and analytics platforms.
- Strong project management skills to handle multiple projects simultaneously and meet deadlines.
Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.
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