InvestMates
Location
Delhi | India
Job description
Job Description
Designation- Digital Marketing Specialist About InvestMates InvestMates is a platform for Next-Gen investors to connect, collaborate with each other, discuss investing ideas, topics and follow financial experts. It makes the global investing community connected and on the mission to empower retail investors. As an early stage start-up, InvestMates is a dynamic place to work with a team of people from diverse backgrounds. At InvestMates, each day will be dynamic with learning new things and implementing them to the best. We are working towards a goal of making investments simple and powerful for everyone. A delightful compensation along with a handful equity will be provided. Join our hands in transforming the investing world. What you’ll do: · Creating & executing effective convertible performance marketing campaigns. · Managing budget & campaigns across all Digital platforms to drive the desired return on investment. · Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook and affiliates. · Plan and manage paid social media campaigns and assist content and brand teams. · Use marketing analytics tools such as AppFlyer, Google analytics, Clevertap to analyse & track the ROI & CAC for each marketing campaign. · Working closely with management to discuss conversion improvement strategies, feedback & results. · Analyzing sales funnels, trends & understanding customer behaviour. · Research & implement marketing tools to boost our promotional efforts · Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc. Requirements: ·5-6 years of experience. Led team & has a deep understanding of all facets of content marketing. · Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords. · You are highly goal oriented individual with good communication skills. · Experienced in other ad platforms like Quora Ads, Reddit Ads, and others. · Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data. · Expertise with Firebase, GTM, Google Analytics. · Experience in generating leads and achieving long term sustainable growth. · Experience in working with creative teams to give constructive feedback for performance marketing. · A strong portfolio to demonstrate your skill setJob tags
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