InCommon
Location
Delhi | India
Job description
???? Location: Okhla Industrial Estate, New Delhi
???? Job Type: Full-Time (In-office)
???? Company: Fast-growing fashion brand
???? Annual Compensation: INR 2.4L - 3.6L
????️ Experience Required: 2+ Years
About the company
InCommon is hiring on behalf of a fast-growing ecommerce store. The company is a pioneering outlet shopping destination, offering an unparalleled shopping experience for Indian fashion enthusiasts. They bring together the most renowned Indian fashion brands, providing customers with access to top-quality merchandise at exceptional prices. With a meticulous curation process and a strong commitment to delivering outstanding value for each brand, they stand out in the world of outlet malls.
Summary
Dynamic executive-level Online Marketer in the fashion industry, adept at orchestrating impactful Facebook advertising campaigns and collaborating seamlessly with digital marketing agencies. Proficient in maintaining the visual merchandising of the website, ensuring a visually compelling and user-friendly online shopping experience. Excels in the conceptualization and ideation of creative campaigns, working closely with graphic designers to produce engaging content. A results-driven professional with a keen eye for analytics and a passion for staying ahead of industry trends to drive brand growth and online presence.
Responsibilities
1) Handling Facebook Ad Account:
• Develop and implement effective Facebook advertising strategies to drive brand awareness, engagement, and conversions.
• Optimize ad campaigns regularly to achieve key performance indicators (KPIs) such as click- through rates, conversion rates, and return on ad spend.
• Conduct thorough audience research and segmentation to tailor ad content for maximum relevance and impact.
• Stay updated on Facebook advertising trends, features, and algorithm changes to ensure cutting- edge strategies.
2) Coordination with Digital Marketing Agency:
• Collaborate with the digital marketing agency to align overall marketing objectives and ensure seamless execution of integrated campaigns.
• Provide clear briefs and guidelines to the agency for creative development, targeting, and budget allocation.
• Regularly monitor and evaluate the agency's performance against agreed-upon metrics and provide feedback for continuous improvement.
• Foster a strong and collaborative relationship with the agency to leverage industry best practices.
3) Maintaining Visual Merchandising of the Website:
• Oversee the visual representation of products on the website, ensuring alignment with brand aesthetics and seasonal themes.
• Collaborate with the design and development teams to enhance user experience and optimize website navigation.
• Monitor and analyze user behavior data to make data-driven decisions on visual elements and layout improvements.
• Ensure timely updates of product displays, banners, and promotional sections in accordance with marketing calendar.
4) Conceptualizing and Ideation of Creatives and Templates:
• Lead the conceptualization and ideation of creative campaigns in alignment with overall marketing and brand strategies.
• Work closely with graphic designers to develop visually appealing and brand-consistent creatives for various digital platforms.
• Conduct regular brainstorming sessions to generate innovative ideas for campaigns, promotions, and collaborations.
• Evaluate creative performance metrics and iterate on designs based on user engagement and
feedback.
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