Havas Media Network
Location
Gurgaon | India
Job description
Job Description: Group Head - Digital Media Planning DEPARTMENT: Digital PRIMARY LOCATION: - Gurgaon JOB SUMMARY: The role includes responsibility for planning, negotiating and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies. KEY RESPONSIBILITIES: Creating and presenting strategic digital media plans based on analytics, supported by data Developing innovative solutions to continuously position Havas as a cutting-edge source for digital media strategy Deploying appropriate technology platforms to find and engage with key target audience segments Analysing and reporting results and budget summaries on a regular basis (weekly, monthly, annually) Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients) Manage and engage with client counterparts and internal account teams for key account assignments Negotiate with media publishers Identify and propose innovative digital media solutions to clients Plan campaign implementation (collaboration with ad operations team), optimization and reporting Participate in new business pitches, etc. PROFILE REQUIREMENTS: 7-9 years of relevant work experience Post Graduate Degree/ Diploma in Advertising/Marketing/Communication Solid understanding of marketing and media planning principles Experience using technology to connect with key target audience segment Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore
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