Pankaj Electronics
Location
Noida | India
Job description
Overview :
- We are seeking a highly skilled and experienced Digital Marketing Manager with a proven track record of 3 to 5 years in the field. The ideal candidate should have extensive expertise in managing digital marketing strategies, with a focus on LinkedIn, website content, campaigns, and events. The candidate will play a key role in developing and executing comprehensive digital marketing initiatives to drive brand awareness, lead generation, and overall business growth. Responsibilities : LinkedIn Management : - Develop and implement a comprehensive LinkedIn marketing strategy to enhance brand presence. - Create and optimize engaging LinkedIn content, including posts, articles, and multimedia materials. - Monitor and analyze LinkedIn performance metrics to make data-driven decisions and improvements. Website Content : - Oversee the development and maintenance of the company's website content. - Ensure that website content is optimized for SEO and user experience. - Collaborate with cross-functional teams to update website content based on business needs and marketing campaigns. Campaign Management : - Plan, execute, and optimize digital marketing campaigns across various channels. - Utilize data analytics to measure the success of campaigns and identify areas for improvement. - Collaborate with creative teams to develop compelling campaign assets. Event Management : - Conceptualize and coordinate digital marketing strategies for virtual and in-person events. - Manage pre-event, on-site, and post-event digital marketing activities. - Utilize social media and other online channels to promote events and engage the target audience. Social Media Management : - Collaborate with the social media team to ensure consistent messaging across all digital platforms. - Stay updated on industry trends and competitor activities to inform social media strategy. - Monitor and respond to audience engagement on various social media platforms. Analytics and Reporting : - Regularly track and report key performance indicators (KPIs) related to digital marketing efforts. - Provide insights and recommendations based on performance data to enhance overall strategy. - Utilize tools such as Google Analytics, LinkedIn Analytics, and others to measure and analyze results. Requirements : - Bachelor's degree in Marketing, Business, or a related field. - Proven experience of 3 to 5 years in digital marketing, with a focus on LinkedIn, website content, campaigns, and events. - Strong understanding of digital marketing trends, SEO, and analytics. - Excellent communication and interpersonal skills. - Ability to work collaboratively in a fast-paced, dynamic environment. - Proficiency in digital marketing tools and platforms. - If you meet these qualifications and are ready to take on a challenging role in a dynamic work environment, we invite you to apply for this exciting opportunity as a Digital MarketingJob tags
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